Rascasse Audience Intelligence

Cars (film) Viewer Demographics in United States

Cars (film) has an estimated audience of 31.6M people in United States.

#1among Animation in United States
#6among movies & series in United States#54in Movies & TV

Most Cars (film) fans in United States live in California; their strongest affinity is WALL-E.

By number of fans, Cars (film) ranks #1 among the 819 objects in Animation in United States — 13.0× the group median.

Compared with the other 818 objects in Animation, Cars (film) fans stand out for their interest in Porsche 911, Honda Motorcycles and Hybrid electric vehicle.

Most fans live in California, Texas, Florida.

Top affinities include WALL-E, Porsche 911, Megamind, with strongest over-indexing on WALL-E (21.11× the country average).

The typical Cars (film) fan in United States shows strong Family Orientation tendencies and a notable affinity for WALL-E.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
31.6M
in United States
Country rank
#837
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cars (film) viewers

Fig. 02

Gender split

Demographic split for Cars (film) audience in United States
MetricValue
Estimated audience size31.6M
Fig. 04

Worldwide distribution

27.8%

of the worldwide Cars (film) audience comes from United States.

Worldwide audience distribution share by country for Cars (film)
CountryShare
United States27.8%
India12.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cars (film) fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~800K1.27×
02Mississippi~300K1.23×
03Alabama~600K1.21×
04Texas~2.5M1.20×
05Arizona~800K1.18×
06Oklahoma~400K1.16×
07Iowa~300K1.16×
08Illinois~1.5M1.15×
09Arkansas~300K1.15×
10Kentucky~500K1.14×
11Kansas~300K1.13×
12Louisiana~500K1.12×
13South Carolina~600K1.10×
14Tennessee~700K1.09×
15West Virginia~200K1.09×
16North Carolina~1M1.07×
17Missouri~600K1.07×
18Ohio~1M1.06×
19Georgia~1M1.06×
20Nebraska~200K1.05×
21California~4M1.04×
22Pennsylvania~1.5M1.04×
23Maryland~600K1.04×
24Florida~2M1.03×
25Virginia~800K1.03×
26Wisconsin~600K1.03×
27North Dakota~80K1.03×
28Minnesota~500K1.02×
29New Mexico~200K1.01×
30Michigan~900K1.00×
31Alaska~70K1.00×
32Washington~700K0.97×
33South Dakota~80K0.97×
34New Jersey~800K0.95×
35Connecticut~300K0.95×
36Nevada~300K0.95×
37Utah~300K0.92×
38New York~1.5M0.90×
39Colorado~500K0.90×
40Oregon~400K0.90×
41Delaware~80K0.90×
42Idaho~200K0.88×
43New Hampshire~100K0.88×
44Massachusetts~600K0.83×
45Rhode Island~80K0.80×
46Maine~100K0.77×
47Vermont~50K0.76×
48Washington, District of Columbia~50K0.74×
49Hawaii~100K0.73×
50Montana~70K0.72×
Fig. 06

Affinity by region

Affinity by region — Cars (film), United States
0.72×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cars (film) audience vs. the country average
#·InterestCategoryAffinity×
01WALL-EMovies & TV21.11×
02Porsche 911Cars & Mobility9.24×
03MegamindMovies & TV8.23×
04Honda MotorcyclesCars & Mobility7.75×
05Hybrid electric vehicleCars & Mobility7.48×
06Family carCars & Mobility6.39×
07Nissan GT-RCars & Mobility6.12×
08Anne HathawayMovies & TV5.29×
09CarcareCars & Mobility5.23×
10Antique carCars & Mobility4.29×
11MotorsportCars & Mobility2.95×
12High schoolBusiness & Career2.60×
13AutoZoneCars & Mobility2.51×
14Tesla MotorsCars & Mobility2.42×
15SubwayFood & Beverages2.37×
16Electric guitarMusic & Radio2.26×
17Pizza HutFood & Beverages2.10×
18Sam's ClubShopping1.81×
19Domino's PizzaFood & Beverages1.75×
20McDonald'sFood & Beverages1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cars (film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cars (film) audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.35×
Convenience OrientationPREMIUM1.53×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cars (film) audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
TraditionCONSERVATISM0.77×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cars (film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
low no gender data; demographics hidden

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cars-film-6713” · Methodology