Rascasse Audience Intelligence

Vancouver Whitecaps FC Fan Demographics in United States

Vancouver Whitecaps FC has an estimated audience of 491K people in United States.

#341among Soccer in United States
#578among teams in United States#3671in Sports

The average Vancouver Whitecaps FC fan in United States is 36.2 years old, more male, and lives primarily in California.

Its fans are 2.4 years older than the group average of 33.8.

Women make up 23.1% of the fan base, 11.4 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Vancouver Whitecaps FC fans stand out for their interest in Portland Timbers, Brian White and Thomas Müller.

Most fans live in California, Florida, Washington.

Top affinities include Portland Timbers, Brian White, Thomas Müller, with strongest over-indexing on Portland Timbers (429.58× the country average).

Demographically, the Vancouver Whitecaps FC audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

The typical Vancouver Whitecaps FC fan in United States is more male, around 36.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Portland Timbers.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
491K
in United States
Gender
23.1%♀
76.9% male
Age
36.2
average years
Country rank
#38569
among all objects in United States
Fig. 01

Search interest · 12-month trend

+73%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Vancouver Whitecaps FC fans

23.1% are female, 76.9% are male, average age 36.2.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Vancouver Whitecaps FC audience in United States
MetricValue
Female23.1%
Male76.9%
Average age36.2
Estimated audience size491K
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Vancouver Whitecaps FC audience in United States
Age bracketShare%
16-2426%
25-3424%
35-4421%
45-5416%
55+12%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Vancouver Whitecaps FC audience comes from United States.

Worldwide audience distribution share by country for Vancouver Whitecaps FC
CountryShare
United States16.7%
Canada13.1%
Germany10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Vancouver Whitecaps FC fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K3.60×
02Washington~40K3.18×
03Utah~10K1.98×
04California~90K1.58×
05Minnesota~10K1.47×
06Florida~40K1.16×
07Colorado~10K1.16×
08Nevada~5K1.13×
09Rhode Island~2K1.13×
10New Jersey~20K1.12×
11Vermont~1K1.12×
12Wyoming<1K1.11×
13Texas~40K1.06×
14Kansas~4K1.04×
15Hawaii~2K1.04×
16Missouri~9K1.02×
17South Dakota~1K1.00×
18North Dakota~1K1.00×
19Idaho~3K0.99×
20Delaware~1K0.99×
21Alaska~1K0.97×
22Montana~2K0.96×
23Maryland~8K0.93×
24Massachusetts~9K0.91×
25New York~30K0.90×
26Illinois~20K0.90×
27Nebraska~3K0.89×
28Connecticut~5K0.88×
29Iowa~4K0.88×
30New Hampshire~2K0.85×
31Ohio~10K0.84×
32New Mexico~3K0.83×
33Maine~2K0.83×
34West Virginia~2K0.80×
35Virginia~10K0.79×
36Arizona~9K0.79×
37Arkansas~4K0.79×
38Tennessee~8K0.77×
39Kentucky~5K0.76×
40North Carolina~10K0.74×
41Mississippi~3K0.74×
42Louisiana~5K0.73×
43Indiana~7K0.70×
44Oklahoma~4K0.70×
45Wisconsin~6K0.68×
46Georgia~10K0.64×
47South Carolina~5K0.62×
48Pennsylvania~10K0.60×
49Alabama~4K0.58×
50Michigan~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Vancouver Whitecaps FC, United States
0.55×1.00×3.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Vancouver Whitecaps FC audience vs. the country average
#·InterestCategoryAffinity×
01Portland TimbersSports429.58×
02Brian WhiteSports429.58×
03Thomas MüllerSports429.58×
04Tristan BlackmonSports429.58×
05Wales national football teamSports273.00×
06Toronto FCSports231.12×
07San Jose EarthquakesSports219.94×
08Real Salt LakeSports168.09×
09Ligue 1Sports163.64×
10Bryan ReynoldsSports163.64×
11Mark McKenzieSports163.64×
12Philadelphia UnionSports154.55×
13Brighton & Hove Albion F.C.Sports149.24×
14Minnesota United FCSports147.27×
15Timothy WeahSports128.82×
16D.C. UnitedSports102.22×
17Los Angeles FCSports95.42×
18Brandon AubreySports77.93×
19FC CincinnatiSports53.40×
20Folarin BalogunSports46.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Vancouver Whitecaps FC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Vancouver Whitecaps FC audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Need for SecurityCONSERVATISM1.49×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Vancouver Whitecaps FC audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
ExtroversionTHRILL0.92×
TraditionCONSERVATISM0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Vancouver Whitecaps FC over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/vancouver-whitecaps-fc-525” · Methodology