Rascasse Audience Intelligence

Time (magazine) Audience Demographics in United States

Time (magazine) has an estimated audience of 9.1M people in United States.

#101among websites & media in United States
#25in News

The average Time (magazine) fan in United States is 42.0 years old, balanced, and lives primarily in California.

Interest is seasonal: May, June and August account for 75% of the year's searches, January is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Politico, Taron Egerton, Privacy policy, with strongest over-indexing on Politico (4.89× the country average).

Demographically, the Time (magazine) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Time (magazine) fan in United States is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Politico.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.1M
in United States
Gender
53.5%♀
46.5% male
Age
42.0
average years
Country rank
#3979
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Time (magazine)

53.5% are female, 46.5% are male, average age 42.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Time (magazine) audience in United States
MetricValue
Female53.5%
Male46.5%
Average age42.0
Estimated audience size9.1M
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Time (magazine) audience in United States
Age bracketShare%
16-2416%
25-3417%
35-4419%
45-5422%
55+25%
Fig. 04

Worldwide distribution

32.7%

of the worldwide Time (magazine) audience comes from United States.

Worldwide audience distribution share by country for Time (magazine)
CountryShare
United States32.7%
Japan9.1%
United Kingdom8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Time (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~90K2.31×
02Maryland~200K1.25×
03New York~600K1.15×
04Mississippi~90K1.15×
05Pennsylvania~400K1.14×
06Georgia~300K1.14×
07California~1M1.13×
08Texas~700K1.12×
09Virginia~300K1.12×
10Alabama~100K1.10×
11Arkansas~90K1.10×
12New Jersey~300K1.08×
13Indiana~200K1.07×
14Louisiana~100K1.07×
15Nevada~90K1.07×
16Alaska~20K1.07×
17North Carolina~300K1.06×
18Kentucky~100K1.05×
19Oklahoma~100K1.05×
20Connecticut~100K1.05×
21Florida~600K1.02×
22Oregon~100K1.02×
23New Mexico~60K1.00×
24Illinois~300K0.99×
25Ohio~300K0.99×
26Massachusetts~200K0.99×
27South Carolina~100K0.99×
28Washington~200K0.96×
29Kansas~80K0.96×
30Michigan~300K0.95×
31Arizona~200K0.95×
32Missouri~200K0.95×
33Rhode Island~30K0.95×
34Washington, District of Columbia~20K0.93×
35South Dakota~20K0.92×
36North Dakota~20K0.91×
37Vermont~20K0.91×
38Iowa~80K0.90×
39Wisconsin~100K0.89×
40Tennessee~200K0.88×
41West Virginia~40K0.88×
42Nebraska~50K0.86×
43Delaware~20K0.86×
44Utah~70K0.84×
45Colorado~100K0.83×
46Minnesota~100K0.83×
47New Hampshire~30K0.81×
48Idaho~40K0.78×
49Maine~30K0.78×
50Montana~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Time (magazine), United States
0.71×1.00×2.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Time (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01PoliticoPolitics & Society4.89×
02Taron EgertonMovies & TV4.89×
03Privacy policyTechnology & Electronics4.46×
04Demi MooreMovies & TV3.48×
05New York PostNews2.85×
06Kia MotorsCars & Mobility2.62×
07Drudge ReportNews2.51×
08Sustainable energyHome & Garden2.48×
09Tesla MotorsCars & Mobility2.22×
10NASDAQBusiness & Career2.14×
11Renewable energyBusiness & Career2.07×
12InnovationBusiness & Career1.92×
13Diane KeatonMovies & TV1.92×
14Britney SpearsMusic & Radio1.82×
15GeneticsKids & Family1.81×
16HobbyHome & Garden1.63×
17RedditInternet & Social Media1.61×
18MSNNews1.58×
19Michael JacksonMusic & Radio1.53×
20HollywoodTravel & Leisure1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Time (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Time (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Career OrientationPOWER1.55×
IndividualismJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Time (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.91×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Time (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/time-magazine-725” · Methodology