Rascasse Audience Intelligence

Formula Drift Fan Demographics in United States

Formula Drift has an estimated audience of 3.5M people in United States.

#109among events in United States#799in Sports

The average Formula Drift fan in United States is 29.2 years old, more male, and lives primarily in California.

Interest is seasonal: April, May and June account for 42% of the year's searches, December is the quietest month.

Most fans live in California, Florida, Georgia.

Top affinities include Nico Rosberg, Mazda MX-5, Subaru Impreza, with strongest over-indexing on Nico Rosberg (86.93× the country average).

Demographically, the Formula Drift audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Formula Drift fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Nico Rosberg.

Category: Sports · Type: Event

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.5M
in United States
Gender
19.5%♀
80.5% male
Age
29.2
average years
Country rank
#8993
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Formula Drift fans

19.5% are female, 80.5% are male, average age 29.2.

Fig. 02

Gender split

19.5%
Female
80.5%
Male
Demographic split for Formula Drift audience in United States
MetricValue
Female19.5%
Male80.5%
Average age29.2
Estimated audience size3.5M
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Formula Drift audience in United States
Age bracketShare%
16-2450%
25-3424%
35-4413%
45-548%
55+5%
Fig. 04

Worldwide distribution

80.5%

of the worldwide Formula Drift audience comes from United States.

Worldwide audience distribution share by country for Formula Drift
CountryShare
United States80.5%
Brazil8.9%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Formula Drift fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K2.70×
02Utah~90K2.69×
03Connecticut~80K2.19×
04California~900K2.12×
05Georgia~200K1.90×
06Nevada~50K1.43×
07Missouri~90K1.34×
08Oregon~60K1.33×
09Idaho~30K1.33×
10Florida~300K1.30×
11North Dakota~10K1.19×
12New Hampshire~20K1.18×
13Indiana~80K1.14×
14Arizona~80K1.04×
15South Carolina~60K1.03×
16South Dakota~10K1.03×
17Rhode Island~10K1.00×
18Wyoming~6K0.99×
19Vermont~6K0.96×
20Tennessee~70K0.93×
21Colorado~60K0.93×
22Montana~10K0.93×
23Alaska~7K0.92×
24Massachusetts~60K0.88×
25West Virginia~20K0.88×
26Hawaii~10K0.88×
27Maine~10K0.88×
28New Jersey~80K0.87×
29Kentucky~40K0.87×
30Kansas~30K0.86×
31Delaware~9K0.86×
32New Mexico~20K0.85×
33Pennsylvania~100K0.82×
34North Carolina~90K0.81×
35Iowa~30K0.81×
36Nebraska~20K0.81×
37Ohio~100K0.80×
38Wisconsin~50K0.80×
39Minnesota~50K0.80×
40Alabama~40K0.80×
41Oklahoma~30K0.80×
42Illinois~100K0.79×
43Arkansas~20K0.79×
44Mississippi~20K0.79×
45Virginia~70K0.73×
46Michigan~70K0.70×
47Louisiana~30K0.70×
48Maryland~40K0.67×
49New York~100K0.62×
50Texas~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Formula Drift, United States
0.59×1.00×2.70×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Formula Drift audience vs. the country average
#·InterestCategoryAffinity×
01Nico RosbergSports86.93×
02Mazda MX-5Cars & Mobility65.63×
03Subaru ImprezaCars & Mobility47.30×
04Ayrton SennaSports45.82×
05Toyota SupraCars & Mobility33.36×
06Need for SpeedGames33.25×
07Mercedes AMG Petronas F1Sports25.35×
08Rick and MortyMovies & TV21.00×
09Cyberpunk 2077Games20.87×
10Toyota TacomaCars & Mobility18.33×
11CarcareCars & Mobility17.90×
12Auto showCars & Mobility17.80×
13Nissan GT-RCars & Mobility17.09×
14Antique carCars & Mobility16.28×
15Anthony JoshuaSports16.19×
16Dungeons & DragonsGames14.38×
17HatchbackCars & Mobility12.03×
18Diesel engineCars & Mobility11.93×
19VehiclesCars & Mobility4.13×
20Consumer electronicsTechnology & Electronics2.79×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Formula Drift audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Formula Drift audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.37×
Risk AppetiteTHRILL2.57×
Family OrientationCONSERVATISM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Formula Drift audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.59×
SpiritualityBALANCE0.62×
CreativityOPEN0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Formula Drift over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/formula-drift-56383” · Methodology