Rascasse Audience Intelligence

Ice Spice Audience in United States

Ice Spice has an estimated audience of 8M people in United States.

#16among Hip hop in United States#323among people in United States#303in Music & Radio

The average Ice Spice fan in United States is 32.6 years old, more female, and lives primarily in California.

By number of fans, Ice Spice ranks #16 among the 1357 objects in Hip hop in United States — 1.9× the group median.

Its fans are 0.5 years older than the group average of 32.1.

Women make up 59.5% of the fan base, 9.9 percentage points more than the group average.

Compared with the other 1356 objects in Hip hop, Ice Spice fans stand out for their interest in Teyana Taylor, Ariana Grande and Stephen Curry.

Most fans live in California, Texas, New York.

Top affinities include Teyana Taylor, Ariana Grande, Cardi B, with strongest over-indexing on Teyana Taylor (5.01× the country average).

Demographically, the Ice Spice audience skews more female with an average age of 32.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

The typical Ice Spice fan in United States is more female, around 32.6 years old, with strong Mindfulness tendencies and a notable affinity for Teyana Taylor.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8M
in United States
Gender
59.5%♀
40.5% male
Age
32.6
average years
Country rank
#4459
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ice Spice fans

59.5% are female, 40.5% are male, average age 32.6.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Ice Spice audience in United States
MetricValue
Female59.5%
Male40.5%
Average age32.6
Estimated audience size8M
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Ice Spice audience in United States
Age bracketShare%
16-2439%
25-3423%
35-4416%
45-5413%
55+9%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Ice Spice audience comes from United States.

Worldwide audience distribution share by country for Ice Spice
CountryShare
United States44.5%
Brazil5.1%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ice Spice fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~200K1.44×
02Arizona~200K1.35×
03Michigan~300K1.34×
04Georgia~300K1.30×
05Maryland~200K1.27×
06New York~600K1.24×
07Louisiana~100K1.23×
08Mississippi~90K1.22×
09Texas~600K1.19×
10North Carolina~300K1.15×
11Connecticut~100K1.15×
12New Jersey~200K1.12×
13Florida~600K1.10×
14Virginia~200K1.10×
15South Carolina~100K1.10×
16Pennsylvania~300K1.09×
17Alaska~20K1.09×
18Oklahoma~100K1.06×
19California~1M1.05×
20Indiana~200K1.05×
21Arkansas~80K1.05×
22New Mexico~50K1.05×
23Delaware~20K1.05×
24Illinois~300K1.04×
25Nevada~80K1.03×
26Ohio~300K1.01×
27Kentucky~100K1.01×
28Massachusetts~200K1.00×
29Missouri~100K0.99×
30Rhode Island~30K0.99×
31Tennessee~200K0.98×
32Washington~200K0.96×
33Washington, District of Columbia~20K0.96×
34Kansas~60K0.91×
35West Virginia~40K0.91×
36Nebraska~40K0.88×
37Colorado~100K0.85×
38Minnesota~100K0.85×
39Oregon~90K0.85×
40Utah~70K0.85×
41Wisconsin~100K0.84×
42Hawaii~30K0.82×
43North Dakota~20K0.82×
44Iowa~60K0.81×
45South Dakota~20K0.79×
46Idaho~30K0.77×
47Maine~20K0.74×
48New Hampshire~20K0.74×
49Montana~20K0.71×
50Vermont~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Ice Spice, United States
0.65×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ice Spice audience vs. the country average
#·InterestCategoryAffinity×
01Teyana TaylorMovies & TV5.01×
02Ariana GrandeMusic & Radio4.75×
03Cardi BMusic & Radio4.74×
04Nicki MinajMusic & Radio3.69×
05Stephen CurrySports3.51×
06Curly HairBeauty & Wellness2.88×
07Taylor SwiftMusic & Radio2.70×
08YouTube MusicMusic & Radio2.38×
09Hair careBeauty & Wellness2.02×
10ULTA BeautyBeauty & Wellness2.00×
11Louis VuittonFashion & Accessoires1.98×
12NikeFashion & Accessoires1.87×
13Personal careHealth1.84×
14Google DriveTechnology & Electronics1.81×
15TikTokInternet & Social Media1.78×
16Skin careBeauty & Wellness1.78×
17ESPNSports1.76×
18Macy'sShopping1.69×
19Do it yourself (DIY)Home & Garden1.66×
20SpotifyMusic & Radio1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ice Spice audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ice Spice audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.39×
Luxury OrientationPREMIUM1.34×
Design AffinityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ice Spice audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ice Spice over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ice-spice-10007916” · Methodology