Rascasse Audience Intelligence

Planet Smoothie Target Market in United States

Planet Smoothie has an estimated audience of 770K people in United States.

#3105among brands in United States#1580in Food & Beverages

The average Planet Smoothie fan in United States is 35.4 years old, more female, and lives primarily in Florida.

Most fans live in Florida, Georgia, North Carolina.

Top affinities include The Good Shepherd (film), Alejandra Espinoza, CitizenM, with strongest over-indexing on The Good Shepherd (film) (147.49× the country average).

Demographically, the Planet Smoothie audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

The typical Planet Smoothie fan in United States is more female, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for The Good Shepherd (film).

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
770K
in United States
Gender
66.5%♀
33.5% male
Age
35.4
average years
Country rank
#28150
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Planet Smoothie

66.5% are female, 33.5% are male, average age 35.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Planet Smoothie audience in United States
MetricValue
Female66.5%
Male33.5%
Average age35.4
Estimated audience size770K
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Planet Smoothie audience in United States
Age bracketShare%
16-2429%
25-3423%
35-4420%
45-5417%
55+11%
Fig. 04

Worldwide distribution

97.3%

of the worldwide Planet Smoothie audience comes from United States.

Worldwide audience distribution share by country for Planet Smoothie
CountryShare
United States97.3%
Canada1.1%
Australia0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Planet Smoothie customers by region in United States
#RegionReachAffinity×
01Georgia~300K10.79×
02Florida~500K10.30×
03Alabama~50K3.93×
04South Carolina~30K2.17×
05North Carolina~50K2.14×
06Nevada~10K2.01×
07Minnesota~20K1.86×
08Iowa~10K1.77×
09Delaware~4K1.77×
10Hawaii~6K1.69×
11New Hampshire~3K1.11×
12Arkansas~7K1.08×
13Vermont~1K0.94×
14Wisconsin~10K0.88×
15Washington, District of Columbia~1K0.87×
16Montana~2K0.83×
17Alaska~1K0.83×
18North Dakota~1K0.82×
19South Dakota~2K0.81×
20New Mexico~4K0.77×
21Pennsylvania~20K0.75×
22Ohio~20K0.75×
23Idaho~3K0.75×
24Maine~2K0.71×
25Rhode Island~2K0.67×
26West Virginia~3K0.65×
27Nebraska~3K0.60×
28Tennessee~10K0.58×
29Kentucky~6K0.57×
30Kansas~4K0.56×
31Mississippi~4K0.55×
32Utah~4K0.53×
33Oregon~5K0.51×
34Oklahoma~5K0.51×
35Louisiana~5K0.49×
36Massachusetts~8K0.48×
37Connecticut~4K0.47×
38Maryland~6K0.44×
39New York~20K0.40×
40Missouri~6K0.39×
41Indiana~6K0.37×
42Washington~6K0.36×
43Arizona~6K0.36×
44Colorado~5K0.35×
45Virginia~6K0.32×
46New Jersey~6K0.30×
47Michigan~7K0.29×
48California~30K0.28×
49Texas~10K0.28×
50Illinois~7K0.24×
Fig. 06

Affinity by region

Affinity by region — Planet Smoothie, United States
0.24×1.00×10.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Planet Smoothie audience vs. the country average
#·InterestCategoryAffinity×
01The Good Shepherd (film)Movies & TV147.49×
02Alejandra EspinozaFashion & Accessoires91.21×
03CitizenMTravel & Leisure84.72×
04Candlewood SuitesTravel & Leisure82.95×
05Don Francisco (television host)Movies & TV80.60×
06Staybridge SuitesTravel & Leisure67.52×
07North Carolina State UniversityNGO / Political Party60.94×
08Le MéridienTravel & Leisure55.26×
09Aloft HotelsTravel & Leisure50.33×
10Tropical Smoothie CafeFood & Beverages47.53×
11Red Roof InnTravel & Leisure43.83×
12Extended Stay HotelsTravel & Leisure42.42×
13Smoothie KingFood & Beverages41.22×
14Hostelling InternationalTravel & Leisure39.01×
15Days InnTravel & Leisure36.16×
16Jamba JuiceFood & Beverages28.88×
17Residence Inn by MarriottTravel & Leisure25.68×
18Motel 6Travel & Leisure23.52×
19Home2 Suites by HiltonTravel & Leisure22.59×
20Bob RossMovies & TV17.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Planet Smoothie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Planet Smoothie audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
Healthy LifestyleBALANCE1.52×
Urban LifestyleOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Planet Smoothie audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
DIY MentalityTHRILL1.01×
Pet OwnershipJOY1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Planet Smoothie over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/planet-smoothie-50880” · Methodology