Rascasse Audience Intelligence

Alaska Airlines Target Market in United States

Alaska Airlines has an estimated audience of 17.5M people in United States.

#5among Airline in United States#198among brands in United States#171in Travel & Leisure

The average Alaska Airlines fan in United States is 45.6 years old, more female, and lives primarily in California.

By number of fans, Alaska Airlines ranks #5 among the 258 objects in Airline in United States — 21.0× the group median.

Its fans are 5.2 years older than the group average of 40.4.

Women make up 55.6% of the fan base, 4.3 percentage points more than the group average.

Compared with the other 257 objects in Airline, Alaska Airlines fans stand out for their interest in MakeMyTrip, Seychelles and Baccarat.

Most fans live in California, Washington, Oregon.

Top affinities include China Airlines, Asiana Airlines, EVA Air, with strongest over-indexing on China Airlines (23.28× the country average).

Demographically, the Alaska Airlines audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical Alaska Airlines fan in United States is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for China Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17.5M
in United States
Gender
55.6%♀
44.4% male
Age
45.6
average years
Country rank
#1908
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Alaska Airlines

55.6% are female, 44.4% are male, average age 45.6.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Alaska Airlines audience in United States
MetricValue
Female55.6%
Male44.4%
Average age45.6
Estimated audience size17.5M
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Alaska Airlines audience in United States
Age bracketShare%
16-2410%
25-3414%
35-4418%
45-5424%
55+34%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Alaska Airlines audience comes from United States.

Worldwide audience distribution share by country for Alaska Airlines
CountryShare
United States83.8%
India2.2%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Alaska Airlines customers by region in United States
#RegionReachAffinity×
01Alaska~500K18.82×
02Washington~2M5.47×
03Hawaii~300K4.52×
04Oregon~900K3.99×
05Idaho~300K2.84×
06Montana~100K2.25×
07California~3M1.42×
08Nevada~200K1.13×
09Wyoming~30K0.83×
10Arizona~300K0.81×
11Utah~100K0.60×
12Washington, District of Columbia~20K0.49×
13New Mexico~50K0.45×
14Colorado~100K0.43×
15Nebraska~30K0.30×
16Missouri~90K0.29×
17Kansas~40K0.29×
18Texas~300K0.28×
19Florida~300K0.27×
20Maryland~90K0.26×
21New Hampshire~20K0.26×
22Massachusetts~90K0.25×
23New York~200K0.24×
24Illinois~200K0.24×
25Virginia~100K0.24×
26Minnesota~70K0.24×
27Oklahoma~50K0.24×
28New Jersey~100K0.23×
29Wisconsin~70K0.23×
30Maine~20K0.21×
31Tennessee~70K0.20×
32Louisiana~50K0.19×
33Ohio~100K0.18×
34Georgia~100K0.18×
35South Dakota~8K0.18×
36Indiana~60K0.17×
37Connecticut~30K0.17×
38Rhode Island~9K0.17×
39Delaware~9K0.17×
40North Dakota~7K0.17×
41Pennsylvania~100K0.16×
42Iowa~30K0.16×
43North Carolina~90K0.15×
44South Carolina~40K0.15×
45Michigan~70K0.13×
46Arkansas~20K0.13×
47Alabama~30K0.12×
48Kentucky~30K0.12×
49West Virginia~10K0.12×
50Mississippi~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Alaska Airlines, United States
0.11×1.00×18.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Alaska Airlines audience vs. the country average
#·InterestCategoryAffinity×
01China AirlinesTravel & Leisure23.28×
02Asiana AirlinesTravel & Leisure21.11×
03EVA AirTravel & Leisure20.73×
04All Nippon AirwaysTravel & Leisure18.51×
05MakeMyTripTravel & Leisure18.28×
06SeychellesTravel & Leisure17.34×
07Korean AirTravel & Leisure16.74×
08Cathay PacificTravel & Leisure13.79×
09Air FranceTravel & Leisure11.02×
10JetBlueTravel & Leisure9.12×
11Air CanadaTravel & Leisure8.67×
12BaccaratGames8.65×
13British AirwaysTravel & Leisure8.49×
14Flight trainingBusiness & Career8.13×
15Times SquareTravel & Leisure6.42×
16ImdbMovies & TV6.38×
17United AirlinesTravel & Leisure5.69×
18American AirlinesTravel & Leisure3.53×
19AirbnbTravel & Leisure3.39×
20FIFA World Cup 2026Sports1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Alaska Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Alaska Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.54×
Luxury OrientationPREMIUM1.43×
Design AffinityPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Alaska Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Community OrientationOPEN0.62×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Alaska Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/alaska-airlines-17987” · Methodology