Rascasse Audience Intelligence

Turkish Airlines Target Market in United States

Turkish Airlines has an estimated audience of 3.7M people in United States.

#17among Airline in United States#964among brands in United States#718in Travel & Leisure

The average Turkish Airlines fan in United States is 42.2 years old, more male, and lives primarily in California.

By number of fans, Turkish Airlines ranks #17 among the 258 objects in Airline in United States — 4.4× the group median.

Its fans are 1.7 years older than the group average of 40.5.

Women make up 41.2% of the fan base, 10.2 percentage points fewer than the group average.

Compared with the other 257 objects in Airline, Turkish Airlines fans stand out for their interest in Travel Agent (magazine), Air Miles and Catch Me If You Can.

Most fans live in California, Texas, New York.

Top affinities include Travel Agent (magazine), Air Miles, Malaysia Airlines, with strongest over-indexing on Travel Agent (magazine) (110.46× the country average).

Demographically, the Turkish Airlines audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

The typical Turkish Airlines fan in United States is more male, around 42.2 years old, with strong Quality Awareness tendencies and a notable affinity for Travel Agent (magazine).

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
41.2%♀
58.8% male
Age
42.2
average years
Country rank
#8607
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Turkish Airlines

41.2% are female, 58.8% are male, average age 42.2.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Turkish Airlines audience in United States
MetricValue
Female41.2%
Male58.8%
Average age42.2
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Turkish Airlines audience in United States
Age bracketShare%
16-2417%
25-3416%
35-4418%
45-5422%
55+27%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Turkish Airlines audience comes from United States.

Worldwide audience distribution share by country for Turkish Airlines
CountryShare
United States10.3%
Germany8.2%
Turkey7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Turkish Airlines customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.25×
02Virginia~200K2.25×
03Maryland~100K2.19×
04Washington~200K2.04×
05Colorado~100K2.02×
06Texas~500K2.01×
07Illinois~300K1.96×
08New Jersey~200K1.96×
09New York~400K1.95×
10California~800K1.92×
11Georgia~200K1.92×
12Michigan~200K1.83×
13Massachusetts~100K1.75×
14Florida~400K1.51×
15Connecticut~50K1.16×
16New Hampshire~10K0.93×
17Delaware~10K0.88×
18Rhode Island~10K0.84×
19Pennsylvania~100K0.82×
20Nevada~30K0.80×
21Alaska~6K0.80×
22Wisconsin~50K0.78×
23Oregon~30K0.75×
24Maine~10K0.70×
25Wyoming~4K0.69×
26Ohio~80K0.65×
27Indiana~50K0.65×
28Minnesota~40K0.64×
29Hawaii~10K0.64×
30Vermont~4K0.63×
31North Carolina~70K0.62×
32Arizona~50K0.61×
33Tennessee~50K0.60×
34Oklahoma~30K0.60×
35Alabama~30K0.59×
36Missouri~40K0.57×
37South Carolina~30K0.55×
38Iowa~20K0.53×
39Kansas~20K0.52×
40New Mexico~10K0.51×
41Nebraska~10K0.51×
42Idaho~10K0.51×
43Louisiana~20K0.49×
44Utah~20K0.48×
45West Virginia~9K0.48×
46Montana~6K0.48×
47Arkansas~10K0.44×
48Kentucky~20K0.43×
49South Dakota~4K0.42×
50Mississippi~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Turkish Airlines, United States
0.36×1.00×3.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Turkish Airlines audience vs. the country average
#·InterestCategoryAffinity×
01Travel Agent (magazine)Website / Newspaper / Magazine110.46×
02Air MilesTravel & Leisure107.90×
03Malaysia AirlinesTravel & Leisure89.88×
04Ethiopian AirlinesTravel & Leisure48.81×
05Qatar AirwaysTravel & Leisure39.30×
06Etihad AirwaysTravel & Leisure34.80×
07Air FranceTravel & Leisure32.47×
08Catch Me If You CanMovies & TV29.22×
09British AirwaysTravel & Leisure19.50×
10North KoreaTravel & Leisure16.72×
11DenmarkTravel & Leisure16.64×
12MongoliaTravel & Leisure16.62×
13New ZealandTravel & Leisure15.56×
14IndonesiaTravel & Leisure14.97×
15Final DestinationMovies & TV14.07×
16CanberraTravel & Leisure13.96×
17PortugalTravel & Leisure13.34×
18SydneyTravel & Leisure13.00×
19Alaska AirlinesTravel & Leisure10.70×
20PhilippinesTravel & Leisure10.27×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Turkish Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Turkish Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.98×
Career OrientationPOWER2.44×
IndulgenceJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Turkish Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Early Adopter MentalityPOWER0.93×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Turkish Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/turkish-airlines-2854” · Methodology