Rascasse Audience Intelligence

Iowa Hawkeyes football Fan Demographics in United States

Iowa Hawkeyes football has an estimated audience of 2M people in United States.

#228among American football in United States
#240among teams in United States#1272in Sports

The average Iowa Hawkeyes football fan in United States is 37.2 years old, more male, and lives primarily in Iowa.

Women make up 44.1% of the fan base, 9.2 percentage points more than the group average.

Compared with the other 2734 objects in American football, Iowa Hawkeyes football fans stand out for their interest in Galaxy (chocolate), Profootballtalk.com and Iowa State Cyclones football.

Interest is seasonal: September, October and November account for 71% of the year's searches, February is the quietest month.

Most fans live in Iowa, Illinois, Minnesota.

Top affinities include Galaxy (chocolate), Profootballtalk.com, Iowa State Cyclones football, with strongest over-indexing on Galaxy (chocolate) (139.43× the country average).

Demographically, the Iowa Hawkeyes football audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Community Orientation.

The typical Iowa Hawkeyes football fan in United States is more male, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Galaxy (chocolate).

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
44.1%♀
55.9% male
Age
37.2
average years
Country rank
#14338
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Iowa Hawkeyes football fans

44.1% are female, 55.9% are male, average age 37.2.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Iowa Hawkeyes football audience in United States
MetricValue
Female44.1%
Male55.9%
Average age37.2
Estimated audience size2M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Iowa Hawkeyes football audience in United States
Age bracketShare%
16-2434%
25-3415%
35-4413%
45-5417%
55+20%
Fig. 04

Worldwide distribution

93.2%

of the worldwide Iowa Hawkeyes football audience comes from United States.

Worldwide audience distribution share by country for Iowa Hawkeyes football
CountryShare
United States93.2%
United Kingdom1.2%
Germany0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Iowa Hawkeyes football fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~600K31.55×
02Nebraska~50K4.03×
03South Dakota~10K2.74×
04Minnesota~50K1.40×
05Wisconsin~30K0.72×
06Illinois~50K0.70×
07Missouri~30K0.68×
08Arizona~30K0.56×
09Kansas~10K0.56×
10Wyoming~2K0.55×
11Colorado~20K0.52×
12North Dakota~2K0.43×
13Vermont~2K0.42×
14Montana~3K0.40×
15Alaska~2K0.38×
16Indiana~20K0.37×
17Oregon~9K0.33×
18Ohio~20K0.32×
19Rhode Island~2K0.32×
20Tennessee~10K0.30×
21Arkansas~6K0.30×
22Michigan~20K0.29×
23New Hampshire~2K0.29×
24Delaware~2K0.29×
25Maine~2K0.28×
26Mississippi~5K0.27×
27West Virginia~3K0.27×
28Idaho~3K0.27×
29Hawaii~2K0.27×
30Alabama~8K0.26×
31Oklahoma~6K0.26×
32Nevada~5K0.26×
33South Carolina~8K0.25×
34New Mexico~3K0.25×
35Florida~30K0.22×
36Louisiana~6K0.21×
37Kentucky~6K0.21×
38Pennsylvania~10K0.19×
39Georgia~10K0.19×
40Utah~4K0.19×
41North Carolina~10K0.18×
42Washington~8K0.18×
43Connecticut~4K0.17×
44Texas~20K0.16×
45Virginia~8K0.15×
46Maryland~6K0.15×
47New Jersey~7K0.12×
48Massachusetts~5K0.12×
49California~30K0.11×
50New York~10K0.09×
Fig. 06

Affinity by region

Affinity by region — Iowa Hawkeyes football, United States
0.09×1.00×31.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Iowa Hawkeyes football audience vs. the country average
#·InterestCategoryAffinity×
01Galaxy (chocolate)Food & Beverages139.43×
02Profootballtalk.comSports74.54×
03Iowa State Cyclones footballSports49.01×
04Northern Illinois Huskies footballSports46.75×
05Iowa HawkeyesSports46.15×
06Marshall Thundering Herd footballSports45.88×
07Utah State Aggies footballSports45.83×
08Washington State Cougars footballSports32.16×
09Nebraska Cornhuskers footballSports30.08×
10Indiana Hoosiers footballSports29.31×
11Arizona State Sun Devils footballSports29.00×
12Pittsburgh Panthers footballSports28.68×
13Illinois Fighting Illini footballSports22.30×
14University of IowaBusiness & Career22.01×
15Arkansas Razorbacks footballSports20.10×
16Drake UniversityBusiness & Career19.43×
17Mississippi State Bulldogs footballSports18.08×
18North Carolina Tar Heels footballSports16.76×
19Stefon DiggsSports10.08×
20IowaTravel & Leisure9.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Iowa Hawkeyes football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Iowa Hawkeyes football audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
Community OrientationOPEN1.09×
Convenience OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Iowa Hawkeyes football audience vs. the country average · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.76×
MindfulnessBALANCE0.78×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Iowa Hawkeyes football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/iowa-hawkeyes-football-87627” · Methodology