Rascasse Audience Intelligence

NFL Network Audience Demographics in United States

NFL Network has an estimated audience of 28.9M people in United States.

#19among Sport in United States#14among TV channels in United States#62in Sports

The average NFL Network fan in United States is 34.5 years old, more male, and lives primarily in California.

By number of fans, NFL Network ranks #19 among the 803 objects in Sport in United States — 2.3× the group median.

Its fans are 4.0 years younger than the group average of 38.5.

Women make up 40.6% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 802 objects in Sport, NFL Network fans stand out for their interest in Khabib Nurmagomedov, Anthony Joshua and Toyota Supra.

Interest is seasonal: August, September and October account for 65% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Khabib Nurmagomedov, Anthony Joshua, Toyota Supra, with strongest over-indexing on Khabib Nurmagomedov (9.29× the country average).

Demographically, the NFL Network audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical NFL Network fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Khabib Nurmagomedov.

Category: Sports · Type: TV Channel · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
28.9M
in United States
Gender
40.6%♀
59.4% male
Age
34.5
average years
Country rank
#981
among all objects in United States
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of NFL Network

40.6% are female, 59.4% are male, average age 34.5.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for NFL Network audience in United States
MetricValue
Female40.6%
Male59.4%
Average age34.5
Estimated audience size28.9M
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the NFL Network audience in United States
Age bracketShare%
16-2434%
25-3422%
35-4417%
45-5415%
55+12%
Fig. 04

Worldwide distribution

98.8%

of the worldwide NFL Network audience comes from United States.

Worldwide audience distribution share by country for NFL Network
CountryShare
United States98.8%
Japan0.2%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NFL Network fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K1.58×
02South Dakota~100K1.54×
03Ohio~1.5M1.48×
04Minnesota~700K1.34×
05Colorado~700K1.31×
06Montana~100K1.27×
07New Mexico~200K1.26×
08Pennsylvania~1.5M1.25×
09Washington~800K1.24×
10Louisiana~500K1.23×
11Kansas~300K1.19×
12Wisconsin~600K1.18×
13Wyoming~60K1.17×
14Delaware~100K1.15×
15Idaho~200K1.12×
16West Virginia~200K1.12×
17Maryland~600K1.10×
18Nevada~300K1.10×
19Iowa~300K1.08×
20Alaska~70K1.08×
21Indiana~600K1.05×
22Missouri~600K1.04×
23Mississippi~300K1.04×
24Arizona~700K1.03×
25Virginia~700K0.98×
26Texas~2M0.95×
27Michigan~800K0.93×
28South Carolina~400K0.93×
29North Carolina~900K0.92×
30Hawaii~100K0.92×
31Nebraska~100K0.88×
32California~3M0.87×
33Illinois~1M0.87×
34Oregon~300K0.87×
35Florida~1.5M0.85×
36Maine~100K0.85×
37Vermont~50K0.85×
38Rhode Island~80K0.84×
39New Jersey~700K0.82×
40Georgia~800K0.81×
41Tennessee~500K0.81×
42Kentucky~300K0.81×
43Connecticut~300K0.81×
44Utah~200K0.80×
45Arkansas~200K0.80×
46New Hampshire~90K0.79×
47New York~1.5M0.78×
48Oklahoma~300K0.74×
49Massachusetts~400K0.70×
50Alabama~300K0.62×
Fig. 06

Affinity by region

Affinity by region — NFL Network, United States
0.62×1.00×1.58×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NFL Network audience vs. the country average
#·InterestCategoryAffinity×
01Khabib NurmagomedovSports9.29×
02Anthony JoshuaSports8.64×
03Toyota SupraCars & Mobility7.75×
04Rick and MortyMovies & TV6.28×
05Fox SportsSports5.14×
06Russell WilsonSports4.82×
07Aaron RodgersSports4.50×
08Boston Red SoxSports3.70×
09Tampa Bay BuccaneersSports3.63×
10Seattle SeahawksSports3.58×
11Hair ExtensionsBeauty & Wellness3.38×
12New York YankeesSports2.92×
13Buffalo BillsSports2.84×
14Kansas City ChiefsSports2.81×
15Philadelphia EaglesSports2.71×
16LeBron JamesSports2.37×
17Los Angeles LakersSports2.30×
18Consumer electronicsTechnology & Electronics1.67×
19Wendy'sFood & Beverages1.66×
20VehiclesCars & Mobility1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NFL Network audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NFL Network audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
Risk AppetiteTHRILL1.36×
Family OrientationCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NFL Network audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
CreativityOPEN0.74×
SustainabilityBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NFL Network over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nfl-network-42214” · Methodology