Rascasse Audience Intelligence

Telemundo Audience Demographics in United States

Telemundo has an estimated audience of 16.5M people in United States.

#26among TV channels in United States#140in Movies & TV

The average Telemundo fan in United States is 37.5 years old, balanced, and lives primarily in California.

Interest is seasonal: April, May and June account for 38% of the year's searches, December is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Ronaldinho, Saw (franchise), Waze, with strongest over-indexing on Ronaldinho (8.53× the country average).

Demographically, the Telemundo audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Indulgence.

The typical Telemundo fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Ronaldinho.

Category: Movies & TV · Type: TV Channel

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.5M
in United States
Gender
54.9%♀
45.1% male
Age
37.5
average years
Country rank
#2067
among all objects in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Telemundo

54.9% are female, 45.1% are male, average age 37.5.

Fig. 02

Gender split

54.9%
Female
45.1%
Male
Demographic split for Telemundo audience in United States
MetricValue
Female54.9%
Male45.1%
Average age37.5
Estimated audience size16.5M
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Telemundo audience in United States
Age bracketShare%
16-2423%
25-3422%
35-4422%
45-5420%
55+13%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Telemundo audience comes from United States.

Worldwide audience distribution share by country for Telemundo
CountryShare
United States50.1%
Mexico15.5%
Colombia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Telemundo fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M3.73×
02Texas~3M2.67×
03New Jersey~1M2.55×
04California~4.5M2.35×
05Connecticut~400K2.30×
06Nevada~400K2.25×
07New York~2M1.95×
08Arizona~700K1.90×
09New Mexico~200K1.84×
10Massachusetts~600K1.61×
11Rhode Island~80K1.57×
12Illinois~900K1.48×
13Maryland~400K1.46×
14Utah~200K1.23×
15Georgia~600K1.14×
16Virginia~500K1.07×
17Delaware~50K1.07×
18North Carolina~600K1.05×
19Washington, District of Columbia~30K1.02×
20Pennsylvania~600K1.01×
21Colorado~300K0.99×
22Wisconsin~300K0.91×
23Oklahoma~200K0.87×
24Louisiana~200K0.84×
25Oregon~200K0.83×
26Kansas~100K0.78×
27Washington~300K0.76×
28Nebraska~70K0.76×
29Arkansas~100K0.73×
30Tennessee~200K0.68×
31Indiana~200K0.67×
32South Carolina~200K0.65×
33Idaho~60K0.64×
34Minnesota~200K0.55×
35Alabama~100K0.55×
36New Hampshire~30K0.50×
37Iowa~80K0.49×
38South Dakota~20K0.49×
39Alaska~20K0.49×
40Kentucky~100K0.48×
41Vermont~10K0.47×
42Ohio~300K0.46×
43North Dakota~20K0.45×
44Mississippi~60K0.42×
45Montana~20K0.41×
46Missouri~100K0.39×
47Hawaii~30K0.37×
48Maine~20K0.36×
49West Virginia~30K0.35×
50Michigan~200K0.33×
Fig. 06

Affinity by region

Affinity by region — Telemundo, United States
0.33×1.00×3.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Telemundo audience vs. the country average
#·InterestCategoryAffinity×
01RonaldinhoSports8.53×
02Saw (franchise)Movies & TV6.88×
03WazeInternet & Social Media5.86×
04Google MapsInternet & Social Media5.43×
05Western UnionBusiness & Career5.08×
06Spanish languagePolitics & Society5.06×
07Liga MXSports4.80×
08Portland Trail BlazersSports4.40×
09United AirlinesTravel & Leisure4.20×
10Dallas MavericksSports4.11×
11Las VegasTravel & Leisure3.78×
12Obsessed (2009 film)Movies & TV3.18×
13Miami HeatSports2.80×
14WhataburgerFood & Beverages2.75×
15Super BowlSports2.74×
16The UPS StoreShopping2.10×
17RadioTechnology & Electronics2.09×
187-ElevenShopping2.05×
19WalgreensShopping1.78×
20American AirlinesTravel & Leisure1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Telemundo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Telemundo audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.44×
IndulgenceJOY1.38×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Telemundo audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
PatriotismCONSERVATISM0.83×
CreativityOPEN0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Telemundo over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/telemundo-42104” · Methodology