Rascasse Audience Intelligence

Scuderia Ferrari Fan Demographics in United States

Scuderia Ferrari has an estimated audience of 2.9M people in United States.

#15among Motorsport in United States#196among teams in United States#935in Sports

The average Scuderia Ferrari fan in United States is 35.9 years old, more male, and lives primarily in California.

By number of fans, Scuderia Ferrari ranks #2 among the 11 Formula One teams in United States — 6.1× the group median.

Its fans are 1.0 years younger than the group average of 36.9.

Women make up 28.1% of the fan base, 1.4 percentage points more than the group average.

Compared with the other 10 Formula One teams, Scuderia Ferrari fans stand out for their interest in Enzo Ferrari (automobile), Formula One car and Fernando Alonso.

In Q3/2026, search interest was −32.8% on the same quarter a year earlier; the median across the group was −14.0%.

Most fans live in California, Florida, Texas.

Top affinities include Enzo Ferrari (automobile), Formula One car, Max Verstappen, with strongest over-indexing on Enzo Ferrari (automobile) (47.13× the country average).

Demographically, the Scuderia Ferrari audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Patriotism.

The typical Scuderia Ferrari fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Enzo Ferrari (automobile).

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
28.1%♀
71.9% male
Age
35.9
average years
Country rank
#10887
among all objects in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Scuderia Ferrari fans

28.1% are female, 71.9% are male, average age 35.9.

Fig. 02

Gender split

28.1%
Female
71.9%
Male
Demographic split for Scuderia Ferrari audience in United States
MetricValue
Female28.1%
Male71.9%
Average age35.9
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Scuderia Ferrari audience in United States
Age bracketShare%
16-2429%
25-3422%
35-4418%
45-5417%
55+13%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Scuderia Ferrari audience comes from United States.

Worldwide audience distribution share by country for Scuderia Ferrari
CountryShare
Italy25.6%
United States12.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Scuderia Ferrari fans by region: top regions in United States
#RegionReachAffinity×
01Florida~300K1.61×
02California~500K1.45×
03Nevada~40K1.42×
04New Jersey~100K1.35×
05Texas~300K1.29×
06Connecticut~40K1.26×
07Arizona~80K1.25×
08Washington~80K1.22×
09New York~200K1.21×
10Virginia~90K1.21×
11Utah~30K1.20×
12Massachusetts~70K1.17×
13Georgia~100K1.16×
14Colorado~60K1.15×
15New Hampshire~10K1.13×
16Maryland~60K1.09×
17Illinois~100K1.07×
18Washington, District of Columbia~6K1.06×
19Indiana~60K1.04×
20North Carolina~100K1.03×
21Oregon~40K1.00×
22Hawaii~10K0.99×
23Rhode Island~9K0.99×
24New Mexico~20K0.98×
25Pennsylvania~100K0.97×
26Kansas~20K0.97×
27Idaho~20K0.97×
28South Carolina~50K0.96×
29Tennessee~60K0.95×
30Alabama~40K0.95×
31Vermont~5K0.95×
32Maine~10K0.94×
33Delaware~8K0.94×
34Ohio~90K0.93×
35Michigan~80K0.93×
36Alaska~6K0.92×
37Montana~8K0.91×
38South Dakota~7K0.91×
39Nebraska~20K0.90×
40North Dakota~6K0.90×
41Minnesota~40K0.89×
42Wisconsin~40K0.88×
43Oklahoma~30K0.87×
44Missouri~40K0.84×
45Arkansas~20K0.84×
46Kentucky~30K0.83×
47West Virginia~10K0.82×
48Louisiana~30K0.81×
49Iowa~20K0.79×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Scuderia Ferrari, United States
0.76×1.00×1.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Scuderia Ferrari audience vs. the country average
#·InterestCategoryAffinity×
01Enzo Ferrari (automobile)Cars & Mobility47.13×
02Formula One carCars & Mobility41.50×
03Max VerstappenSports40.88×
04Lewis HamiltonSports40.85×
05Fernando AlonsoSports40.09×
06Michael SchumacherSports38.29×
07Renault in Formula OneSports37.92×
08Charles LeclercSports32.94×
09Sky Sports F1Sports25.32×
10MapQuestInternet & Social Media24.21×
11Lando NorrisSports20.75×
12Mercedes AMG Petronas F1Sports19.57×
13Formula DriftSports16.38×
14Porsche 911Cars & Mobility15.89×
15KoenigseggCars & Mobility15.55×
16Red Bull RacingSports15.00×
17McLarenCars & Mobility14.16×
18SupercarCars & Mobility9.46×
19LamborghiniCars & Mobility6.67×
20Formula OneSports6.17×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Scuderia Ferrari audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Scuderia Ferrari audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.99×
PatriotismCONSERVATISM1.96×
Risk AppetiteTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Scuderia Ferrari audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
TraditionCONSERVATISM0.84×
DIY MentalityTHRILL0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Scuderia Ferrari over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/scuderia-ferrari-5850” · Methodology