Rascasse Audience Intelligence

Caribou Coffee Target Market in United States

Caribou Coffee has an estimated audience of 3.7M people in United States.

#3among Coffee in United States
#961among brands in United States#562in Food & Beverages

The average Caribou Coffee fan in United States is 40.7 years old, more female, and lives primarily in Minnesota.

By number of fans, Caribou Coffee ranks #3 among the 42 objects in Coffee in United States — 80.9× the group median.

Its fans are 2.8 years older than the group average of 37.9.

Women make up 68.1% of the fan base, 9.5 percentage points more than the group average.

Compared with the other 41 objects in Coffee, Caribou Coffee fans stand out for their interest in The Coffee Bean & Tea Leaf, Philz Coffee and Tim Hortons.

Most fans live in Minnesota, Wisconsin, North Carolina.

Top affinities include The Coffee Bean & Tea Leaf, Philz Coffee, Tim Hortons, with strongest over-indexing on The Coffee Bean & Tea Leaf (20.7× the country average).

Demographically, the Caribou Coffee audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

The typical Caribou Coffee fan in United States is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for The Coffee Bean & Tea Leaf.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
68.1%♀
31.9% male
Age
40.7
average years
Country rank
#8585
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Caribou Coffee

68.1% are female, 31.9% are male, average age 40.7.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Caribou Coffee audience in United States
MetricValue
Female68.1%
Male31.9%
Average age40.7
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Caribou Coffee audience in United States
Age bracketShare%
16-2419%
25-3420%
35-4418%
45-5418%
55+25%
Fig. 04

Worldwide distribution

72.3%

of the worldwide Caribou Coffee audience comes from United States.

Worldwide audience distribution share by country for Caribou Coffee
CountryShare
United States72.3%
Kuwait9.9%
Turkey3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Caribou Coffee customers by region in United States
#RegionReachAffinity×
01Minnesota~1M19.91×
02North Dakota~80K9.57×
03South Dakota~60K5.86×
04Wisconsin~200K3.39×
05Iowa~90K2.71×
06North Carolina~200K1.69×
07Georgia~200K1.44×
08Nebraska~10K0.66×
09Colorado~40K0.65×
10Kansas~20K0.60×
11Michigan~60K0.53×
12Missouri~30K0.50×
13Vermont~3K0.45×
14Ohio~60K0.44×
15Wyoming~3K0.42×
16Alaska~3K0.39×
17Delaware~4K0.38×
18Rhode Island~4K0.35×
19Montana~4K0.34×
20Hawaii~5K0.32×
21New Hampshire~4K0.29×
22West Virginia~5K0.28×
23Maine~4K0.28×
24Idaho~5K0.27×
25Florida~60K0.26×
26Illinois~40K0.26×
27South Carolina~20K0.26×
28Mississippi~8K0.26×
29New Mexico~6K0.25×
30Arkansas~7K0.22×
31Indiana~20K0.20×
32Louisiana~10K0.19×
33Oklahoma~8K0.19×
34Utah~7K0.19×
35Connecticut~7K0.18×
36Nevada~6K0.18×
37Alabama~9K0.17×
38Kentucky~9K0.17×
39Oregon~8K0.17×
40Tennessee~10K0.16×
41Virginia~10K0.15×
42Arizona~10K0.15×
43Texas~40K0.14×
44Washington~10K0.14×
45Maryland~9K0.14×
46Massachusetts~10K0.13×
47Pennsylvania~20K0.12×
48New Jersey~10K0.11×
49New York~20K0.09×
50California~40K0.08×
Fig. 06

Affinity by region

Affinity by region — Caribou Coffee, United States
0.08×1.00×19.91×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Caribou Coffee audience vs. the country average
#·InterestCategoryAffinity×
01The Coffee Bean & Tea LeafFood & Beverages20.70×
02Philz CoffeeFood & Beverages20.12×
03Tim HortonsFood & Beverages19.48×
04La colombeFood & Beverages19.05×
05Blue Bottle Coffee CompanyFood & Beverages16.86×
06CinnabonFood & Beverages12.70×
07Dutch Bros. CoffeeFood & Beverages12.10×
08Culver'sFood & Beverages8.97×
09Krispy KremeFood & Beverages7.49×
10Dunkin' DonutsFood & Beverages6.27×
117 Brew CoffeeFood & Beverages6.16×
12NespressoFood & Beverages6.14×
137-ElevenShopping5.20×
14Dairy QueenFood & Beverages3.96×
15StarbucksFood & Beverages3.74×
16Panera BreadFood & Beverages3.73×
17Crumbl CookiesFood & Beverages2.89×
18CognitionHealth2.66×
19ChristmasKids & Family2.26×
20Chick-fil-AFood & Beverages2.01×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Caribou Coffee audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Caribou Coffee audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.00×
Urban LifestyleOPEN1.25×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Caribou Coffee audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.93×
DIY MentalityTHRILL0.94×
Luxury OrientationPREMIUM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Coffee audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Caribou Coffee over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/caribou-coffee-1291” · Methodology