Rascasse Audience Intelligence

Minor League Baseball Fan Demographics in United States

Minor League Baseball has an estimated audience of 10.6M people in United States.

#18among Baseball in United States#38among events in United States#266in Sports

The average Minor League Baseball fan in United States is 38.9 years old, more male, and lives primarily in California.

By number of fans, Minor League Baseball ranks #18 among the 1428 objects in Baseball in United States — 3.3× the group median.

Women make up 33.2% of the fan base, 3.4 percentage points fewer than the group average.

Compared with the other 1427 objects in Baseball, Minor League Baseball fans stand out for their interest in Mariano Rivera, Manny Machado and USA Baseball.

Interest is seasonal: April, May and July account for 47% of the year's searches, December is the quietest month.

Most fans live in California, Florida, New York.

Top affinities include Mariano Rivera, Manny Machado, Baseball glove, with strongest over-indexing on Mariano Rivera (21.25× the country average).

Demographically, the Minor League Baseball audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

The typical Minor League Baseball fan in United States is more male, around 38.9 years old, with strong Sports Activity tendencies and a notable affinity for Mariano Rivera.

Category: Sports · Type: Event · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.6M
in United States
Gender
33.2%♀
66.8% male
Age
38.9
average years
Country rank
#3342
among all objects in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Minor League Baseball fans

33.2% are female, 66.8% are male, average age 38.9.

Fig. 02

Gender split

33.2%
Female
66.8%
Male
Demographic split for Minor League Baseball audience in United States
MetricValue
Female33.2%
Male66.8%
Average age38.9
Estimated audience size10.6M
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Minor League Baseball audience in United States
Age bracketShare%
16-2425%
25-3417%
35-4419%
45-5420%
55+19%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Minor League Baseball audience comes from United States.

Worldwide audience distribution share by country for Minor League Baseball
CountryShare
United States83.6%
Canada4.1%
Taiwan3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Minor League Baseball fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K1.49×
02Rhode Island~50K1.46×
03Nevada~100K1.42×
04Delaware~40K1.41×
05Connecticut~100K1.32×
06North Carolina~500K1.30×
07Ohio~500K1.28×
08Maryland~200K1.26×
09Massachusetts~300K1.25×
10Iowa~100K1.24×
11Indiana~300K1.22×
12South Carolina~200K1.20×
13New Hampshire~50K1.18×
14New York~700K1.17×
15New Jersey~300K1.17×
16Virginia~300K1.15×
17Arizona~300K1.15×
18Florida~800K1.11×
19Maine~50K1.11×
20Michigan~300K1.10×
21Alabama~200K1.06×
22Tennessee~200K1.01×
23Vermont~20K1.01×
24Illinois~400K1.00×
25Missouri~200K1.00×
26Wisconsin~200K0.99×
27Kentucky~100K0.99×
28Arkansas~90K0.98×
29South Dakota~30K0.98×
30Kansas~90K0.95×
31Washington~200K0.94×
32Hawaii~40K0.92×
33Nebraska~60K0.91×
34Washington, District of Columbia~20K0.91×
35Minnesota~200K0.90×
36Georgia~300K0.88×
37Mississippi~80K0.88×
38California~1M0.85×
39Oklahoma~100K0.85×
40New Mexico~50K0.82×
41Oregon~100K0.79×
42Louisiana~100K0.77×
43Utah~80K0.77×
44West Virginia~40K0.76×
45Montana~30K0.76×
46Texas~500K0.72×
47North Dakota~20K0.69×
48Colorado~100K0.64×
49Idaho~40K0.61×
50Alaska~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Minor League Baseball, United States
0.59×1.00×1.49×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Minor League Baseball audience vs. the country average
#·InterestCategoryAffinity×
01Mariano RiveraSports21.25×
02Manny MachadoSports16.86×
03Baseball gloveSports12.46×
04Major League Baseball All-Star GameSports11.88×
05USA BaseballSports11.50×
06Bryce HarperSports10.46×
07Aaron JudgeSports9.31×
08College softballSports8.26×
09Baseball batSports7.76×
10MLB NetworkSports7.73×
11MLB.comSports7.64×
12Cleveland GuardiansSports4.33×
13Chicago CubsSports3.96×
14SoftballSports3.90×
15Los Angeles DodgersSports3.76×
16New York YankeesSports3.69×
17Detroit TigersSports3.39×
18MLBSports3.24×
19BaseballSports1.86×
20NBASports1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Minor League Baseball audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Minor League Baseball audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.17×
Luxury OrientationPREMIUM1.10×
Pet OwnershipJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Minor League Baseball audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.65×
Convenience OrientationPREMIUM0.72×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Minor League Baseball over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/minor-league-baseball-60339” · Methodology