Rascasse Audience Intelligence

Philadelphia Union Fan Demographics in United States

Philadelphia Union has an estimated audience of 980K people in United States.

#173among Soccer in United States
#374among teams in United States#2288in Sports

The average Philadelphia Union fan in United States is 41.0 years old, more male, and lives primarily in Pennsylvania.

Its fans are 7.2 years older than the group average of 33.8.

Compared with the other 13631 objects in Soccer, Philadelphia Union fans stand out for their interest in Kidfresh, Old Gringo Boots and The Players Championship.

Interest is seasonal: March, August and October account for 36% of the year's searches, January is the quietest month.

Most fans live in Pennsylvania, New Jersey, California.

Top affinities include Kidfresh, Old Gringo Boots, FC Cincinnati, with strongest over-indexing on Kidfresh (131.48× the country average).

Demographically, the Philadelphia Union audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.

The typical Philadelphia Union fan in United States is more male, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kidfresh.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
980K
in United States
Gender
34.5%♀
65.5% male
Age
41.0
average years
Country rank
#24790
among all objects in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Philadelphia Union fans

34.5% are female, 65.5% are male, average age 41.0.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for Philadelphia Union audience in United States
MetricValue
Female34.5%
Male65.5%
Average age41.0
Estimated audience size980K
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Philadelphia Union audience in United States
Age bracketShare%
16-2415%
25-3421%
35-4422%
45-5420%
55+22%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Philadelphia Union audience comes from United States.

Worldwide audience distribution share by country for Philadelphia Union
CountryShare
United States33.7%
Mexico6.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Philadelphia Union fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~40K12.17×
02Pennsylvania~400K10.11×
03New Jersey~100K4.81×
04Washington, District of Columbia~3K1.58×
05Maryland~20K1.27×
06Ohio~30K1.00×
07Florida~60K0.89×
08Vermont~2K0.86×
09Virginia~20K0.81×
10North Carolina~20K0.74×
11New York~40K0.73×
12Rhode Island~2K0.71×
13Kentucky~9K0.69×
14Connecticut~7K0.66×
15Massachusetts~10K0.65×
16Tennessee~10K0.64×
17Alaska~1K0.63×
18Georgia~20K0.58×
19Maine~2K0.58×
20North Dakota~1K0.58×
21South Dakota~1K0.57×
22New Hampshire~2K0.56×
23Montana~2K0.54×
24California~60K0.52×
25West Virginia~3K0.52×
26Illinois~20K0.51×
27South Carolina~8K0.51×
28Nevada~5K0.50×
29Oregon~6K0.48×
30Nebraska~3K0.48×
31Indiana~9K0.47×
32Utah~5K0.47×
33Kansas~4K0.46×
34Hawaii~2K0.46×
35Idaho~2K0.45×
36Colorado~7K0.44×
37Iowa~4K0.44×
38Texas~30K0.43×
39Washington~10K0.43×
40New Mexico~3K0.43×
41Missouri~8K0.42×
42Mississippi~4K0.42×
43Arizona~9K0.40×
44Arkansas~3K0.39×
45Minnesota~6K0.37×
46Louisiana~5K0.37×
47Alabama~5K0.35×
48Oklahoma~4K0.35×
49Wisconsin~6K0.32×
50Michigan~9K0.30×
Fig. 06

Affinity by region

Affinity by region — Philadelphia Union, United States
0.30×1.00×12.17×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Philadelphia Union audience vs. the country average
#·InterestCategoryAffinity×
01KidfreshFood & Beverages131.48×
02Old Gringo BootsFashion & Accessoires127.34×
03FC CincinnatiSports116.52×
04The Players ChampionshipSports112.98×
05NCAA Women's BasketballSports110.14×
06UntappdInternet & Social Media106.90×
07Toronto FCSports101.35×
08San Jose EarthquakesSports96.77×
09La SportivaFashion & Accessoires95.02×
10Colorado RapidsSports92.34×
11TofurkyFood & Beverages85.09×
12TomTomTechnology & Electronics77.44×
13Real Salt LakeSports73.96×
14Sporting Kansas CitySports72.34×
15Ligue 1Sports67.86×
16Minnesota United FCSports65.57×
17BelkinTechnology & Electronics43.92×
18Los Angeles FCSports42.72×
19Caitlin ClarkSports38.16×
20Hostelling InternationalTravel & Leisure20.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Philadelphia Union audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Philadelphia Union audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.52×
Community OrientationOPEN1.51×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Philadelphia Union audience vs. the country average · Rather not
TraitClusterDeviationScore
TravellingTHRILL1.04×
Pet OwnershipJOY1.08×
DIY MentalityTHRILL1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Philadelphia Union over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/philadelphia-union-19163” · Methodology