Rascasse Audience Intelligence

Tampa Bay Lightning Fan Demographics in United States

Tampa Bay Lightning has an estimated audience of 5.8M people in United States.

#13among Ice hockey in United States
#127among teams in United States#511in Sports

The average Tampa Bay Lightning fan in United States is 39.5 years old, more male, and lives primarily in Florida.

By number of fans, Tampa Bay Lightning ranks #10 among the 33 NHL teams in United States — 1.7× the group median.

Its fans are 1.2 years older than the group average of 38.3.

Women make up 39.3% of the fan base, 4.8 percentage points more than the group average.

Compared with the other 32 NHL teams, Tampa Bay Lightning fans stand out for their interest in Steven Stamkos, Bay News 9 and Tampa Bay Times.

In Q3/2026, search interest was +24.3% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: March, April and June account for 41% of the year's searches, August is the quietest month.

Most fans live in Florida, New York, Michigan.

Top affinities include Steven Stamkos, Connor McDavid, Toronto Maple Leafs, with strongest over-indexing on Steven Stamkos (35.94× the country average).

Demographically, the Tampa Bay Lightning audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Community Orientation, Mindfulness.

The typical Tampa Bay Lightning fan in United States is more male, around 39.5 years old, with strong Community Orientation tendencies and a notable affinity for Steven Stamkos.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in United States
Gender
39.3%♀
60.7% male
Age
39.5
average years
Country rank
#5946
among all objects in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Tampa Bay Lightning fans

39.3% are female, 60.7% are male, average age 39.5.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Tampa Bay Lightning audience in United States
MetricValue
Female39.3%
Male60.7%
Average age39.5
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Tampa Bay Lightning audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4420%
45-5421%
55+19%
Fig. 04

Worldwide distribution

61.1%

of the worldwide Tampa Bay Lightning audience comes from United States.

Worldwide audience distribution share by country for Tampa Bay Lightning
CountryShare
United States61.1%
Canada21.1%
France2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tampa Bay Lightning fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4.5M12.72×
02New York~700K1.86×
03New Hampshire~30K1.51×
04Michigan~200K1.42×
05Vermont~20K1.35×
06Maine~30K1.32×
07Massachusetts~200K1.27×
08Rhode Island~20K1.17×
09North Carolina~200K1.15×
10Colorado~100K1.02×
11South Carolina~90K1.00×
12Pennsylvania~200K0.99×
13Alaska~10K0.93×
14Nevada~50K0.92×
15Georgia~200K0.91×
16Tennessee~100K0.90×
17North Dakota~10K0.87×
18Connecticut~50K0.86×
19Ohio~200K0.82×
20Minnesota~80K0.82×
21Montana~20K0.82×
22Virginia~100K0.81×
23Alabama~70K0.81×
24Indiana~90K0.76×
25Wisconsin~70K0.72×
26Kentucky~60K0.71×
27West Virginia~20K0.71×
28New Jersey~100K0.69×
29Washington, District of Columbia~8K0.69×
30Delaware~10K0.66×
31Iowa~30K0.63×
32Missouri~70K0.62×
33Illinois~100K0.60×
34Mississippi~30K0.60×
35Nebraska~20K0.60×
36Maryland~60K0.59×
37South Dakota~9K0.59×
38Utah~30K0.56×
39Idaho~20K0.56×
40Louisiana~40K0.52×
41Arizona~70K0.51×
42Hawaii~10K0.48×
43Kansas~20K0.45×
44Washington~60K0.43×
45New Mexico~20K0.41×
46Arkansas~20K0.40×
47Oregon~30K0.36×
48Oklahoma~20K0.36×
49Texas~100K0.35×
50California~200K0.30×
Fig. 06

Affinity by region

Affinity by region — Tampa Bay Lightning, United States
0.30×1.00×12.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tampa Bay Lightning audience vs. the country average
#·InterestCategoryAffinity×
01Steven StamkosSports35.94×
02Connor McDavidSports22.50×
03Toronto Maple LeafsSports16.86×
04Bay News 9News15.56×
05Winnipeg JetsSports15.39×
06Tampa Bay TimesNews13.98×
07Tampa Bay RaysSports13.28×
08Suncoast Credit UnionBusiness & Career12.50×
09Hillsborough County, FloridaTravel & Leisure10.16×
10Tampa Bay AreaTravel & Leisure7.94×
11CloudTechnology & Electronics7.30×
12Mother NatureHome & Garden6.32×
13Clearwater, FloridaTravel & Leisure6.04×
14St. Petersburg, FloridaTravel & Leisure5.46×
15Florida LotteryGames4.95×
16MeteorologyHome & Garden3.99×
17WeatherHome & Garden2.65×
18PublixShopping2.42×
19Wawa Inc.Shopping2.38×
20Hobby LobbyHome & Garden1.66×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tampa Bay Lightning audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tampa Bay Lightning audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
MindfulnessBALANCE1.19×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tampa Bay Lightning audience vs. the country average · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.73×
SustainabilityBALANCE0.74×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tampa Bay Lightning over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tampa-bay-lightning-4816” · Methodology