Rascasse Audience Intelligence

Tito's Vodka Target Market in United States

Tito's Vodka has an estimated audience of 2,157,815 people in United States.

#14among Spirits in United States
#1470among Brand in United States#825in Food & Beverages

The average Tito's Vodka fan in United States is 40.9 years old, balanced, and lives primarily in California.

By number of fans, Tito's Vodka ranks #14 among the 336 objects in Spirits in United States — 2.7× the group median.

Its fans are 1.6 years older than the group average of 39.3.

Women make up 47.3% of the fan base, 4.1 percentage points more than the group average.

Compared with the other 335 objects in Spirits, Tito's Vodka fans stand out for their interest in High Noon, City Bank and Sean Combs.

Most fans live in California, Texas, Florida.

Top affinities include SKYY vodka, Belvedere (vodka), Absolut Vodka, with strongest over-indexing on SKYY vodka (15.41× the country average).

Demographically, the Tito's Vodka audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Tito's Vodka fan in United States is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for SKYY vodka.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
47.3%♀
52.7% male
Age
40.9
average years
Country rank
#13340
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tito's Vodka

47.3% are female, 52.7% are male, average age 40.9.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Tito's Vodka audience in United States
MetricValue
Female47.3%
Male52.7%
Average age40.9
Estimated audience size2,157,815
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Tito's Vodka audience in United States
Age bracketShare%
16-2411%
25-3425%
35-4424%
45-5421%
55+19%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Tito's Vodka audience comes from United States.

Worldwide audience distribution share by country for Tito's Vodka
CountryShare
United States84.5%
United Kingdom3.8%
Italy2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tito's Vodka customers by region in United States
#RegionReachAffinity×
01Texas~200K1.42×
02Louisiana~40K1.28×
03Florida~200K1.21×
04Mississippi~20K1.21×
05Arkansas~20K1.19×
06Alabama~40K1.18×
07North Carolina~80K1.16×
08Georgia~80K1.15×
09Oklahoma~30K1.14×
10South Carolina~40K1.13×
11Ohio~90K1.12×
12Minnesota~40K1.08×
13West Virginia~10K1.07×
14Tennessee~50K1.05×
15Kentucky~30K1.04×
16Alaska~5K1.04×
17New York~100K1.03×
18Pennsylvania~90K1.03×
19Kansas~20K1.03×
20Illinois~80K1.02×
21Indiana~40K1.01×
22Wisconsin~40K1.01×
23Maryland~40K1.00×
24New Jersey~60K0.99×
25Connecticut~20K0.99×
26South Dakota~6K0.99×
27North Dakota~5K0.99×
28Nebraska~10K0.98×
29Idaho~10K0.97×
30Delaware~6K0.97×
31Nevada~20K0.96×
32Iowa~20K0.96×
33Virginia~50K0.95×
34New Mexico~10K0.94×
35California~200K0.93×
36Michigan~60K0.93×
37Rhode Island~6K0.93×
38Oregon~30K0.92×
39Maine~8K0.92×
40Arizona~40K0.90×
41Massachusetts~40K0.90×
42New Hampshire~8K0.90×
43Vermont~4K0.90×
44Montana~6K0.89×
45Washington, District of Columbia~4K0.89×
46Missouri~30K0.86×
47Hawaii~8K0.86×
48Colorado~30K0.85×
49Washington~40K0.83×
50Utah~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Tito's Vodka, United States
0.71×1.00×1.42×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tito's Vodka audience vs. the country average
#·InterestCategoryAffinity×
01SKYY vodkaFood & Beverages15.41×
02Belvedere (vodka)Food & Beverages14.34×
03Absolut VodkaFood & Beverages11.48×
04Grey Goose (vodka)Food & Beverages10.80×
05High NoonMovies & TV9.86×
06SmirnoffFood & Beverages9.58×
07City BankBusiness & Career7.50×
08VodkaFood & Beverages5.02×
09Sean CombsMusic & Radio4.89×
10Speedway LLCFood & Beverages4.33×
11Total Wine & MoreFood & Beverages4.27×
12PotatoFood & Beverages3.88×
13FlavorFood & Beverages2.96×
147-ElevenShopping2.90×
15AlcoholFood & Beverages2.83×
16Wawa Inc.Shopping2.81×
17Texas RoadhouseFood & Beverages1.82×
18McDonald'sFood & Beverages1.80×
19FIFA World CupSports1.73×
20Donald TrumpPolitics & Society1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tito's Vodka audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tito's Vodka audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Convenience OrientationPREMIUM1.54×
ExtroversionTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tito's Vodka audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE1.04×
Quality AwarenessPREMIUM1.06×
Design AffinityPREMIUM1.10×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tito's Vodka over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/titos-vodka-152851” · Methodology