Rascasse Audience Intelligence

Stone Island Target Market in United States

Stone Island has an estimated audience of 1.8M people in United States.

#16among Premium fashion in United States
#1713among brands in United States#691in Fashion & Accessoires

The average Stone Island fan in United States is 28.2 years old, more male, and lives primarily in New York.

By number of fans, Stone Island ranks #16 among the 48 objects in Premium fashion in United States — 3.6× the group median.

Its fans are 7.5 years younger than the group average of 35.7.

Women make up 34.2% of the fan base, 24.8 percentage points fewer than the group average.

Compared with the other 47 objects in Premium fashion, Stone Island fans stand out for their interest in Red Bull Records, Scott Eastwood and Hayley Williams.

Most fans live in New York, California, Florida.

Top affinities include Red Bull Records, Scott Eastwood, Hayley Williams, with strongest over-indexing on Red Bull Records (26.37× the country average).

Demographically, the Stone Island audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Stone Island fan in United States is more male, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Red Bull Records.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.8M
in United States
Gender
34.2%♀
65.8% male
Age
28.2
average years
Country rank
#15536
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Stone Island

34.2% are female, 65.8% are male, average age 28.2.

Fig. 02

Gender split

34.2%
Female
65.8%
Male
Demographic split for Stone Island audience in United States
MetricValue
Female34.2%
Male65.8%
Average age28.2
Estimated audience size1.8M
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Stone Island audience in United States
Age bracketShare%
16-2451%
25-3426%
35-4413%
45-546%
55+3%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Stone Island audience comes from United States.

Worldwide audience distribution share by country for Stone Island
CountryShare
United Kingdom13.5%
Italy12.5%
Japan12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stone Island customers by region in United States
#RegionReachAffinity×
01New York~500K4.81×
02California~500K2.29×
03Washington, District of Columbia~8K2.15×
04New Jersey~100K2.04×
05Illinois~100K1.89×
06Massachusetts~70K1.81×
07Washington~70K1.61×
08Connecticut~30K1.53×
09Nevada~20K1.36×
10Oregon~30K1.28×
11Hawaii~10K1.27×
12Pennsylvania~80K1.21×
13Maryland~40K1.21×
14Florida~100K1.18×
15Rhode Island~6K1.07×
16Michigan~60K1.04×
17Virginia~50K1.02×
18Delaware~5K0.98×
19Vermont~3K0.96×
20New Hampshire~7K0.95×
21Colorado~30K0.94×
22Alaska~3K0.90×
23Georgia~50K0.89×
24Utah~20K0.87×
25Arizona~30K0.85×
26Maine~6K0.85×
27Minnesota~20K0.82×
28Texas~100K0.79×
29Ohio~50K0.79×
30North Carolina~40K0.74×
31North Dakota~3K0.74×
32Wisconsin~20K0.73×
33Montana~4K0.73×
34South Dakota~3K0.72×
35Indiana~30K0.71×
36New Mexico~8K0.67×
37Idaho~6K0.66×
38West Virginia~6K0.66×
39Tennessee~20K0.63×
40Kansas~10K0.63×
41Nebraska~7K0.63×
42Missouri~20K0.62×
43South Carolina~20K0.62×
44Kentucky~10K0.61×
45Louisiana~10K0.60×
46Oklahoma~10K0.58×
47Iowa~10K0.58×
48Arkansas~9K0.58×
49Mississippi~9K0.57×
50Alabama~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Stone Island, United States
0.53×1.00×4.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stone Island audience vs. the country average
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio26.37×
02Scott EastwoodMovies & TV20.21×
03Hayley WilliamsMusic & Radio9.42×
04JD SportsShopping7.34×
05Alternative hip hopMusic & Radio2.60×
06NBASports1.95×
07AldiShopping1.90×
08FootwearFashion & Accessoires1.87×
09Popular musicMusic & Radio1.87×
10Electronic musicMusic & Radio1.82×
11Blues musicMusic & Radio1.74×
12Rhythm and blues musicMusic & Radio1.73×
13SpotifyInternet & Social Media1.72×
14ShoesFashion & Accessoires1.66×
15American footballSports1.66×
16FIFA World Cup 2026Sports1.64×
17BaseballSports1.64×
18BasketballSports1.63×
19NFLSports1.58×
20Hip hop musicMusic & Radio1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stone Island audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stone Island audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.99×
Luxury OrientationPREMIUM1.68×
Design AffinityPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stone Island audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.05×
Community OrientationOPEN1.10×
IndividualismJOY1.14×
0×1.00× baseline2×
Appendix

Explore more audiences

More Premium fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stone Island over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/stone-island-9795” · Methodology