Rascasse Audience Intelligence

TikTok Audience Demographics in United States

TikTok has an estimated audience of 96M people in United States.

#3among Social media in United States
#4among websites & media in United States
#4in Internet & Social Media

The average TikTok fan in United States is 21.8 years old, more female, and lives primarily in California.

By number of fans, TikTok ranks #3 among the 36 objects in Social media in United States — 32.8× the group median.

Its fans are 16.6 years younger than the group average of 38.4.

Women make up 65.7% of the fan base, 9.1 percentage points more than the group average.

Compared with the other 35 objects in Social media, TikTok fans stand out for their interest in Kesha, Discord and Gwyneth Paltrow.

Most fans live in California, Texas, Florida.

Top affinities include Kesha, Discord, Gwyneth Paltrow, with strongest over-indexing on Kesha (6.68× the country average).

Demographically, the TikTok audience skews more female with an average age of 21.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical TikTok fan in United States is more female, around 21.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kesha.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
96M
in United States
Gender
65.7%♀
34.3% male
Age
21.8
average years
Country rank
#80
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of TikTok

65.7% are female, 34.3% are male, average age 21.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for TikTok audience in United States
MetricValue
Female65.7%
Male34.3%
Average age21.8
Estimated audience size96M
Fig. 03

Age distribution

Ø 21.8
average years
Age distribution of the TikTok audience in United States
Age bracketShare%
16-2486%
25-3411%
35-441%
45-541%
55+1%
Fig. 04

Worldwide distribution

13.9%

of the worldwide TikTok audience comes from United States.

Worldwide audience distribution share by country for TikTok
CountryShare
China15.2%
United States13.9%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

TikTok fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1.5M1.28×
02California~14M1.27×
03Virginia~3M1.24×
04Mississippi~1M1.24×
05Texas~8M1.23×
06Georgia~4M1.21×
07Oklahoma~1.5M1.18×
08Arkansas~1M1.16×
09Florida~7M1.15×
10Nevada~1M1.14×
11Tennessee~2.5M1.11×
12Kentucky~1.5M1.11×
13New Jersey~3M1.10×
14Kansas~900K1.10×
15Washington~2.5M1.09×
16Maryland~2M1.09×
17New York~6M1.08×
18Oregon~1.5M1.08×
19New Mexico~600K1.07×
20North Carolina~3.5M1.05×
21Missouri~2M1.05×
22Alabama~1.5M1.05×
23South Carolina~1.5M1.03×
24Arizona~2M1.02×
25Utah~1M1.01×
26Ohio~3.5M1.00×
27Connecticut~1M1.00×
28Illinois~3.5M0.97×
29Michigan~3M0.97×
30Indiana~2M0.97×
31Rhode Island~300K0.95×
32South Dakota~200K0.95×
33Pennsylvania~3.5M0.94×
34Iowa~900K0.94×
35North Dakota~200K0.94×
36West Virginia~500K0.92×
37Nebraska~500K0.91×
38Massachusetts~2M0.90×
39Minnesota~1.5M0.90×
40Delaware~300K0.89×
41Idaho~500K0.88×
42Wisconsin~1.5M0.87×
43Colorado~1.5M0.86×
44Washington, District of Columbia~200K0.84×
45Hawaii~300K0.83×
46Maine~300K0.80×
47Alaska~200K0.80×
48New Hampshire~300K0.78×
49Montana~200K0.73×
50Vermont~100K0.69×
Fig. 06

Affinity by region

Affinity by region — TikTok, United States
0.69×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the TikTok audience vs. the country average
#·InterestCategoryAffinity×
01KeshaMusic & Radio6.68×
02DiscordInternet & Social Media5.71×
03Gwyneth PaltrowMovies & TV5.13×
04Jessica AlbaMovies & TV3.94×
05Long hairBeauty & Wellness3.77×
06Kylie JennerMovies & TV3.26×
07Natural skin careBeauty & Wellness3.20×
08Hair ExtensionsBeauty & Wellness2.84×
09Hair conditionerBeauty & Wellness2.82×
10Curly HairBeauty & Wellness2.61×
11TwitchGames2.59×
12Underground hip hopMusic & Radio2.58×
13Lace wigBeauty & Wellness1.99×
14ULTA BeautyBeauty & Wellness1.93×
15Dollar TreeShopping1.83×
16Self careHealth1.82×
17Google DriveTechnology & Electronics1.71×
18WalgreensShopping1.56×
19BeautyBeauty & Wellness1.55×
20SephoraShopping1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the TikTok audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the TikTok audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.26×
Luxury OrientationPREMIUM1.24×
Social Media UsageJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the TikTok audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Need for SecurityCONSERVATISM0.62×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

More Social media audiences in United States

See TikTok audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in TikTok over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/tiktok-10000681” · Methodology