Rascasse Audience Intelligence

J. Cole Audience in United States

J. Cole has an estimated audience of 7.6M people in United States.

#19among Hip hop in United States#351among people in United States#316in Music & Radio

The average J. Cole fan in United States is 30.1 years old, balanced, and lives primarily in California.

By number of fans, J. Cole ranks #19 among the 1357 objects in Hip hop in United States — 1.8× the group median.

Its fans are 2.0 years younger than the group average of 32.1.

Women make up 47.8% of the fan base, 1.9 percentage points fewer than the group average.

Compared with the other 1356 objects in Hip hop, J. Cole fans stand out for their interest in Bryson Tiller, International education and Real Time with Bill Maher.

Most fans live in California, Texas, New York.

Top affinities include Tyler, The Creator, Bryson Tiller, Kendrick Lamar, with strongest over-indexing on Tyler, The Creator (12.28× the country average).

Demographically, the J. Cole audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.

The typical J. Cole fan in United States is balanced, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tyler, The Creator.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.6M
in United States
Gender
47.8%♀
52.2% male
Age
30.1
average years
Country rank
#4711
among all objects in United States
Fig. 01

Search interest · 12-month trend

+121%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of J. Cole fans

47.8% are female, 52.2% are male, average age 30.1.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for J. Cole audience in United States
MetricValue
Female47.8%
Male52.2%
Average age30.1
Estimated audience size7.6M
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the J. Cole audience in United States
Age bracketShare%
16-2447%
25-3423%
35-4414%
45-5410%
55+5%
Fig. 04

Worldwide distribution

63.7%

of the worldwide J. Cole audience comes from United States.

Worldwide audience distribution share by country for J. Cole
CountryShare
United States63.7%
United Kingdom5.5%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

J. Cole fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~500K2.12×
02Maryland~200K1.58×
03Georgia~400K1.55×
04Washington, District of Columbia~20K1.51×
05New York~600K1.33×
06Virginia~300K1.33×
07South Carolina~200K1.33×
08Louisiana~100K1.24×
09Texas~600K1.21×
10New Jersey~300K1.20×
11Nevada~90K1.19×
12Arizona~200K1.16×
13California~1M1.14×
14Alabama~100K1.14×
15Mississippi~80K1.14×
16Delaware~30K1.14×
17Illinois~300K1.11×
18Connecticut~90K1.11×
19Oklahoma~100K1.10×
20Pennsylvania~300K1.09×
21Michigan~200K1.08×
22Florida~500K1.03×
23Ohio~300K1.03×
24Massachusetts~200K1.03×
25Tennessee~200K1.02×
26Rhode Island~20K1.02×
27Missouri~100K0.98×
28Indiana~100K0.97×
29Colorado~100K0.97×
30New Mexico~50K0.95×
31Arkansas~60K0.94×
32Washington~200K0.91×
33Kentucky~90K0.88×
34Kansas~60K0.84×
35Nebraska~40K0.84×
36Minnesota~100K0.82×
37Hawaii~30K0.82×
38Alaska~10K0.80×
39Wisconsin~100K0.78×
40Oregon~70K0.78×
41Utah~50K0.73×
42West Virginia~30K0.71×
43Iowa~50K0.69×
44New Hampshire~20K0.68×
45South Dakota~10K0.68×
46Idaho~30K0.65×
47North Dakota~10K0.65×
48Maine~20K0.63×
49Vermont~9K0.63×
50Montana~10K0.61×
Fig. 06

Affinity by region

Affinity by region — J. Cole, United States
0.61×1.00×2.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the J. Cole audience vs. the country average
#·InterestCategoryAffinity×
01Tyler, The CreatorMusic & Radio12.28×
02Bryson TillerMusic & Radio12.28×
03Kendrick LamarMusic & Radio10.69×
04International educationBusiness & Career9.07×
05Real Time with Bill MaherMovies & TV8.88×
06Mac MillerMusic & Radio7.43×
07Teyana TaylorMovies & TV6.00×
08Stephen CurrySports4.26×
09Air JordanFashion & Accessoires4.19×
10DrakeMusic & Radio3.79×
11DancehallsMusic & Radio3.63×
12Ariana GrandeMusic & Radio3.27×
13NBA playoffsSports2.46×
14LeBron JamesSports2.29×
15NikeFashion & Accessoires2.23×
16ESPNSports2.08×
17Google DriveTechnology & Electronics2.08×
18SpotifyMusic & Radio1.97×
19TikTokInternet & Social Media1.89×
20Do it yourself (DIY)Home & Garden1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the J. Cole audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the J. Cole audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
Design AffinityPREMIUM1.34×
MindfulnessBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the J. Cole audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Hip hop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in J. Cole over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/j-cole-14881” · Methodology