Rascasse Audience Intelligence

Universal Orlando Target Market in United States

Universal Orlando has an estimated audience of 8.3M people in United States.

#453among brands in United States#366in Travel & Leisure

The average Universal Orlando fan in United States is 36.3 years old, more female, and lives primarily in Florida.

Most fans live in Florida, California, Texas.

Top affinities include 3D computer graphics, SeaWorld Orlando, Universal Studios Florida, with strongest over-indexing on 3D computer graphics (14.35× the country average).

Demographically, the Universal Orlando audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

The typical Universal Orlando fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for 3D computer graphics.

Category: Travel & Leisure · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
8.3M
in United States
Gender
68.4%♀
31.6% male
Age
36.3
average years
Country rank
#4186
among all objects in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Universal Orlando

68.4% are female, 31.6% are male, average age 36.3.

Fig. 02

Gender split

68.4%
Female
31.6%
Male
Demographic split for Universal Orlando audience in United States
MetricValue
Female68.4%
Male31.6%
Average age36.3
Estimated audience size8.3M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Universal Orlando audience in United States
Age bracketShare%
16-2427%
25-3423%
35-4420%
45-5418%
55+12%
Fig. 04

Worldwide distribution

73.6%

of the worldwide Universal Orlando audience comes from United States.

Worldwide audience distribution share by country for Universal Orlando
CountryShare
United States73.6%
United Kingdom8.0%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Universal Orlando customers by region in United States
#RegionReachAffinity×
01Florida~3M5.26×
02New Hampshire~50K1.45×
03Louisiana~200K1.37×
04Georgia~300K1.21×
05Massachusetts~200K1.20×
06Tennessee~200K1.19×
07Utah~100K1.18×
08Rhode Island~30K1.17×
09Alabama~100K1.15×
10Kentucky~100K1.12×
11Maine~40K1.09×
12South Carolina~100K1.06×
13New Jersey~200K1.05×
14Connecticut~90K1.04×
15Ohio~300K1.03×
16Pennsylvania~300K1.02×
17Wisconsin~100K1.02×
18Mississippi~70K1.02×
19Indiana~200K0.99×
20West Virginia~40K0.98×
21New York~500K0.96×
22Michigan~200K0.94×
23Virginia~200K0.93×
24Arkansas~70K0.93×
25North Carolina~300K0.92×
26Missouri~100K0.92×
27Texas~500K0.91×
28Colorado~100K0.91×
29Delaware~20K0.90×
30Illinois~300K0.87×
31Oklahoma~90K0.87×
32North Dakota~20K0.87×
33Nebraska~40K0.86×
34Idaho~40K0.85×
35Maryland~100K0.84×
36Iowa~70K0.84×
37New Mexico~40K0.84×
38South Dakota~20K0.81×
39Kansas~60K0.79×
40Nevada~60K0.77×
41Vermont~10K0.77×
42Alaska~10K0.76×
43Minnesota~100K0.75×
44Washington, District of Columbia~10K0.70×
45Montana~20K0.69×
46Washington~100K0.67×
47Arizona~100K0.65×
48Hawaii~20K0.61×
49California~600K0.60×
50Oregon~60K0.59×
Fig. 06

Affinity by region

Affinity by region — Universal Orlando, United States
0.59×1.00×5.26×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Universal Orlando audience vs. the country average
#·InterestCategoryAffinity×
013D computer graphicsTechnology & Electronics14.35×
02SeaWorld OrlandoTravel & Leisure9.57×
03Universal Studios FloridaTravel & Leisure8.89×
04Universal StudiosMovies & TV8.23×
05Mom (TV series)Movies & TV7.20×
06Universal Studios HollywoodTravel & Leisure7.11×
07Sprout (TV network)Movies & TV7.09×
08SuperMMusic & Radio6.24×
09toy storyMovies & TV5.47×
10The Wizarding World of Harry Potter (Universal Orlando Resort)Travel & Leisure5.09×
11Khan AcademyBusiness & Career4.23×
12Disneyland ResortTravel & Leisure3.86×
13Orlando, FloridaTravel & Leisure3.00×
14The Gilded AgeMovies & TV2.38×
15Walt Disney WorldTravel & Leisure2.19×
16Theme parksTravel & Leisure2.03×
17FoodFood & Beverages1.65×
18SupermanMovies & TV1.60×
19Sam's ClubShopping1.54×
20Kohl'sShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Universal Orlando audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Universal Orlando audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.29×
IndulgenceJOY1.26×
TravellingTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Universal Orlando audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.92×
Early Adopter MentalityPOWER0.93×
SustainabilityBALANCE0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Universal Orlando over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/universal-orlando-48945” · Methodology