Rascasse Audience Intelligence

Surface (magazine) Audience Demographics in United States

Surface (magazine) has an estimated audience of 72K people in United States.

#3296among websites & media in United States
#1111in News

The average Surface (magazine) fan in United States is 37.8 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Malaysia Airlines, Lampshade, Herman Miller (manufacturer), with strongest over-indexing on Malaysia Airlines (33.49× the country average).

Demographically, the Surface (magazine) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

The typical Surface (magazine) fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Malaysia Airlines.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
72K
in United States
Gender
61.8%♀
38.2% male
Age
37.8
average years
Country rank
#92689
among all objects in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Surface (magazine)

61.8% are female, 38.2% are male, average age 37.8.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Surface (magazine) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age37.8
Estimated audience size72K
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Surface (magazine) audience in United States
Age bracketShare%
16-2427%
25-3419%
35-4417%
45-5418%
55+18%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Surface (magazine) audience comes from United States.

Worldwide audience distribution share by country for Surface (magazine)
CountryShare
Japan25.4%
United States17.0%
India8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Surface (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1K1.63×
02Oregon~1K1.33×
03Washington~2K1.24×
04California~10K1.13×
05Texas~6K1.12×
06Louisiana~1K1.08×
07Utah<1K1.08×
08Georgia~3K1.07×
09Michigan~2K1.07×
10Alabama~1K1.07×
11Nebraska<1K1.07×
12Florida~5K1.06×
13North Carolina~2K1.03×
14Hawaii<1K1.03×
15Idaho<1K1.02×
16Kentucky<1K1.01×
17Missouri~1K1.00×
18South Carolina~1K1.00×
19Montana<1K1.00×
20Virginia~2K0.99×
21Indiana~1K0.99×
22Colorado~1K0.99×
23Arkansas<1K0.99×
24Alaska<1K0.99×
25Minnesota~1K0.98×
26Iowa<1K0.98×
27New York~4K0.97×
28Maryland~1K0.97×
29Mississippi<1K0.97×
30Kansas<1K0.97×
31Tennessee~2K0.96×
32Nevada<1K0.96×
33South Dakota<1K0.96×
34New Jersey~2K0.95×
35Maine<1K0.95×
36North Dakota<1K0.95×
37Connecticut<1K0.94×
38Vermont<1K0.94×
39Illinois~3K0.93×
40Ohio~2K0.93×
41Pennsylvania~3K0.92×
42Arizona~2K0.92×
43New Mexico<1K0.92×
44Delaware<1K0.92×
45New Hampshire<1K0.91×
46Washington, District of Columbia<1K0.91×
47West Virginia<1K0.88×
48Rhode Island<1K0.88×
49Wisconsin~1K0.87×
50Massachusetts~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Surface (magazine), United States
0.85×1.00×1.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Surface (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Malaysia AirlinesTravel & Leisure33.49×
02LampshadeHome & Garden29.50×
03Herman Miller (manufacturer)Home & Garden25.20×
04Soho House (club)Business & Career21.80×
05Air FranceTravel & Leisure20.73×
06Singapore AirlinesTravel & Leisure20.73×
07Roche BoboisHome & Garden20.00×
08EnvatoInternet & Social Media20.00×
09Burj KhalifaTravel & Leisure20.00×
10EVA AirTravel & Leisure17.62×
11Jake PaulInternet & Social Media13.99×
12LufthansaTravel & Leisure13.61×
13Acne StudiosFashion & Accessoires12.02×
14EmiratesTravel & Leisure10.89×
15Turkish AirlinesTravel & Leisure9.68×
16NASDAQBusiness & Career7.31×
17High-net-worth individualBusiness & Career6.85×
18American ExpressBusiness & Career6.74×
19Hardware storeHome & Garden4.32×
20InnovationBusiness & Career4.03×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Surface (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Surface (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.30×
Quality AwarenessPREMIUM4.09×
DIY MentalityTHRILL2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Surface (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.81×
IndividualismJOY0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Surface (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/surface-magazine-158581” · Methodology