Rascasse Audience Intelligence

Surface (magazine) Audience in United States

A data profile of the people who buy, follow and care about Surface (magazine) in United States — modelled from more than twelve digital signal sources. Surface (magazine) has an estimated audience of 68,734 people in United States.

The average Surface (magazine) fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Air France, Malaysia Airlines, Jake Paul, with strongest over-indexing on Air France (20.73× the country average).

Demographically, the Surface (magazine) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surface (magazine) fan in United States is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Air France.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Surface (magazine) profile in United States.

Audience size
69K
in United States
Gender
61.8%♀
38.2% male
Age
37.1
average years
Country rank
#89660
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Surface (magazine)

61.8% are female, 38.2% are male, average age 37.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Surface (magazine) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age37.1
Estimated audience size68,734
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Surface (magazine) audience in United States
Age bracketShare%
16-1927%
20-2919%
30-3917%
40-4918%
50+18%
Fig. 04

Worldwide distribution

16.6%

of the worldwide Surface (magazine) audience comes from United States.

Worldwide audience distribution share by country for Surface (magazine)
CountryShare
Japan28.0%
United States16.6%
India7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surface (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Surface (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~1K1.63×
02Oregon~1K1.33×
03Washington~2K1.24×
04California~9K1.13×
05Texas~7K1.12×
06Louisiana<1K1.08×
07Utah<1K1.08×
08Georgia~2K1.07×
09Michigan~2K1.07×
10Alabama~1K1.07×
11Nebraska<1K1.07×
12Florida~5K1.06×
13North Carolina~2K1.03×
14Hawaii<1K1.03×
15Idaho<1K1.02×
16Kentucky<1K1.01×
17Missouri~1K1.00×
18South Carolina~1K1.00×
19Montana<1K1.00×
20Virginia~2K0.99×
21Indiana~1K0.99×
22Colorado~1K0.99×
23Arkansas<1K0.99×
24Alaska<1K0.99×
25Minnesota<1K0.98×
26Iowa<1K0.98×
27New York~4K0.97×
28Maryland~1K0.97×
29Mississippi<1K0.97×
30Kansas<1K0.97×
31Tennessee~1K0.96×
32Nevada<1K0.96×
33South Dakota<1K0.96×
34New Jersey~2K0.95×
35Maine<1K0.95×
36North Dakota<1K0.95×
37Connecticut<1K0.94×
38Vermont<1K0.94×
39Illinois~2K0.93×
40Ohio~2K0.93×
41Pennsylvania~2K0.92×
42Arizona~1K0.92×
43New Mexico<1K0.92×
44Delaware<1K0.92×
45New Hampshire<1K0.91×
46Washington, District of Columbia<1K0.91×
47West Virginia<1K0.88×
48Rhode Island<1K0.88×
49Wisconsin<1K0.87×
50Massachusetts~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Surface (magazine), United States
0.85×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surface (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surface (magazine) audience
#·InterestCategoryAffinity×
01Malaysia AirlinesTravel & Leisure33.49×
02LampshadeHome & Garden29.50×
03Herman Miller (manufacturer)Home & Garden25.20×
04Soho House (club)Business & Career21.80×
05Air FranceTravel & Leisure20.73×
06Singapore AirlinesTravel & Leisure20.73×
07EnvatoInternet & Social Media20.00×
08Roche BoboisHome & Garden20.00×
09Burj KhalifaTravel & Leisure20.00×
10EVA AirTravel & Leisure17.62×
11Jake PaulInternet & Social Media13.99×
12LufthansaTravel & Leisure13.61×
13Acne StudiosFashion & Accessoires12.02×
14NASDAQBusiness & Career7.31×
15High-net-worth individualBusiness & Career6.85×
16American ExpressBusiness & Career6.74×
17Hardware storeHome & Garden4.32×
18InnovationBusiness & Career4.03×
19Discount TireShopping4.03×
20IKEAHome & Garden2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surface (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surface (magazine) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.30×
Quality AwarenessPREMIUM4.09×
DIY MentalityTHRILL2.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surface (magazine) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.81×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surface (magazine) have in United States?

Surface (magazine) has an estimated audience of 68,734 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Surface (magazine) fans?

61.8% of Surface (magazine) fans are female, 38.2% are male, with an average age of 37.1 years.

03

Which brands do Surface (magazine) fans like most?

Surface (magazine) fans show strongest brand affinity for Air France (20.73×), Malaysia Airlines (33.49×), and Jake Paul (13.99×) over the country average.

04

Where do Surface (magazine) fans live in United States?

Surface (magazine) fans in United States are most concentrated in California (reach ~9K), Texas (reach ~7K), and Florida (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Surface (magazine) fans also like?

Beyond Surface (magazine) itself, the audience over-indexes on Malaysia Airlines (33.49×), Jake Paul (13.99×), NASDAQ (7.31×), and Herman Miller (manufacturer) (25.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surface (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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