Rascasse Audience Intelligence

Demi Lovato Audience in United States

Demi Lovato has an estimated audience of 6M people in United States.

#21among Pop in United States#479among people in United States#431in Music & Radio

The average Demi Lovato fan in United States is 33.6 years old, more female, and lives primarily in California.

By number of fans, Demi Lovato ranks #22 among the 1581 objects in Pop in United States — 1.9× the group median.

Its fans are 6.6 years younger than the group average of 40.2.

Women make up 64.1% of the fan base, 5.0 percentage points more than the group average.

Compared with the other 1580 objects in Pop, Demi Lovato fans stand out for their interest in Texas Christian University, Dallas (1978 TV series) and Six Flags Over Texas.

Most fans live in California, Texas, New York.

Top affinities include Zara Larsson, Texas Christian University, Dallas (1978 TV series), with strongest over-indexing on Zara Larsson (5.77× the country average).

Demographically, the Demi Lovato audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

The typical Demi Lovato fan in United States is more female, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Zara Larsson.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6M
in United States
Gender
64.1%♀
35.9% male
Age
33.6
average years
Country rank
#5668
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Demi Lovato fans

64.1% are female, 35.9% are male, average age 33.6.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Demi Lovato audience in United States
MetricValue
Female64.1%
Male35.9%
Average age33.6
Estimated audience size6M
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Demi Lovato audience in United States
Age bracketShare%
16-2437%
25-3423%
35-4416%
45-5413%
55+11%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Demi Lovato audience comes from United States.

Worldwide audience distribution share by country for Demi Lovato
CountryShare
United States40.4%
Brazil7.2%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Demi Lovato fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K1.31×
02Texas~500K1.17×
03Connecticut~70K1.15×
04New Jersey~200K1.14×
05California~800K1.12×
06Utah~60K1.11×
07Massachusetts~100K1.10×
08Pennsylvania~300K1.09×
09Illinois~200K1.09×
10New York~400K1.08×
11Arizona~100K1.07×
12Ohio~200K1.06×
13Tennessee~100K1.06×
14Washington~100K1.05×
15Oklahoma~70K1.05×
16Nevada~60K1.05×
17Rhode Island~20K1.05×
18Minnesota~100K1.04×
19Indiana~100K1.03×
20Maryland~100K1.03×
21Kentucky~80K1.03×
22North Carolina~200K1.02×
23Michigan~200K1.02×
24Florida~400K1.01×
25Missouri~100K1.01×
26Mississippi~50K1.01×
27Georgia~200K1.00×
28Virginia~200K0.99×
29New Hampshire~20K0.99×
30Colorado~100K0.97×
31Louisiana~80K0.97×
32Oregon~70K0.97×
33Idaho~30K0.97×
34Arkansas~50K0.96×
35Kansas~50K0.96×
36Wisconsin~100K0.95×
37Hawaii~20K0.95×
38North Dakota~10K0.95×
39Nebraska~30K0.94×
40West Virginia~30K0.94×
41Iowa~50K0.93×
42Delaware~20K0.92×
43South Carolina~90K0.90×
44Alabama~80K0.90×
45Washington, District of Columbia~10K0.89×
46Maine~20K0.88×
47South Dakota~10K0.88×
48Alaska~10K0.88×
49Montana~20K0.86×
50Vermont~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Demi Lovato, United States
0.81×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Demi Lovato audience vs. the country average
#·InterestCategoryAffinity×
01Zara LarssonMusic & Radio5.77×
02Texas Christian UniversityBusiness & Career5.40×
03Dallas (1978 TV series)Movies & TV5.36×
04Six Flags Over TexasTravel & Leisure5.17×
057-ElevenShopping5.00×
06Dallas MavericksSports4.78×
07Portland Trail BlazersSports4.64×
08Music of NigeriaMusic & Radio4.56×
09Cooper FlaggSports4.37×
10United AirlinesTravel & Leisure4.36×
11Brittany SnowMovies & TV3.66×
12Miami HeatSports3.59×
13TelemundoMovies & TV3.40×
14Fort Worth, TexasTravel & Leisure3.27×
15Major League SoccerSports3.11×
16San AntonioTravel & Leisure2.94×
17Super BowlSports2.45×
18BarbieMovies & TV2.43×
19American AirlinesTravel & Leisure2.01×
20MexicoTravel & Leisure1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Demi Lovato audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Demi Lovato audience vs. the country average · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.11×
Pet OwnershipJOY1.09×
Social Media UsageJOY1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Demi Lovato audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
TravellingTHRILL0.85×
SustainabilityBALANCE0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Demi Lovato over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/demi-lovato-16189” · Methodology