Rascasse Audience Intelligence

The Bachelor Viewer Demographics in United States

The Bachelor has an estimated audience of 899K people in United States.

#26among Reality in United States
#2285among movies & series in United States#4933in Movies & TV

The average The Bachelor fan in United States is 35.7 years old, more female, and lives primarily in California.

By number of fans, The Bachelor ranks #26 among the 318 objects in Reality in United States — 1.7× the group median.

Its fans are 5.3 years younger than the group average of 41.0.

Women make up 76.3% of the fan base, 14.6 percentage points more than the group average.

Compared with the other 317 objects in Reality, The Bachelor fans stand out for their interest in Dancing with the Stars, E! News and Free People.

Interest is seasonal: January, February and March account for 64% of the year's searches, May is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Dancing with the Stars, E! News, Free People, with strongest over-indexing on Dancing with the Stars (7.18× the country average).

Demographically, the The Bachelor audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Creativity.

The typical The Bachelor fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Dancing with the Stars.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Reality

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
899K
in United States
Gender
76.3%♀
23.7% male
Age
35.7
average years
Country rank
#26309
among all objects in United States
Fig. 01

Search interest · 12-month trend

-46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Bachelor viewers

76.3% are female, 23.7% are male, average age 35.7.

Fig. 02

Gender split

76.3%
Female
23.7%
Male
Demographic split for The Bachelor audience in United States
MetricValue
Female76.3%
Male23.7%
Average age35.7
Estimated audience size899K
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the The Bachelor audience in United States
Age bracketShare%
16-2429%
25-3423%
35-4419%
45-5416%
55+13%
Fig. 04

Worldwide distribution

41.0%

of the worldwide The Bachelor audience comes from United States.

Worldwide audience distribution share by country for The Bachelor
CountryShare
United States41.0%
Brazil11.4%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Bachelor fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K2.01×
02Arizona~40K1.87×
03New Hampshire~5K1.46×
04North Dakota~3K1.31×
05Massachusetts~20K1.29×
06Utah~10K1.28×
07Wisconsin~20K1.24×
08Minnesota~20K1.23×
09Illinois~40K1.13×
10Alaska~2K1.13×
11Iowa~9K1.09×
12Maine~4K1.08×
13New York~60K1.06×
14Pennsylvania~40K1.06×
15Michigan~30K1.04×
16Idaho~5K1.04×
17Washington, District of Columbia~2K1.04×
18Connecticut~10K1.03×
19Oklahoma~10K1.02×
20Oregon~10K1.00×
21New Jersey~20K0.99×
22Nebraska~5K0.98×
23Washington~20K0.96×
24California~100K0.95×
25Tennessee~20K0.95×
26Rhode Island~3K0.95×
27Kentucky~10K0.94×
28Delaware~2K0.94×
29Ohio~30K0.93×
30South Dakota~2K0.93×
31Kansas~7K0.92×
32Virginia~20K0.91×
33Louisiana~10K0.91×
34North Carolina~30K0.89×
35Colorado~10K0.89×
36Montana~3K0.89×
37Indiana~20K0.88×
38South Carolina~10K0.87×
39Florida~50K0.84×
40Missouri~10K0.84×
41Arkansas~7K0.84×
42Vermont~1K0.84×
43Georgia~20K0.83×
44Maryland~10K0.81×
45Texas~50K0.80×
46Hawaii~3K0.80×
47Mississippi~6K0.79×
48Nevada~7K0.77×
49West Virginia~4K0.73×
50New Mexico~4K0.72×
Fig. 06

Affinity by region

Affinity by region — The Bachelor, United States
0.72×1.00×2.01×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Bachelor audience vs. the country average
#·InterestCategoryAffinity×
01Dancing with the StarsMovies & TV7.18×
02E! NewsMovies & TV5.09×
03Free PeopleFashion & Accessoires4.16×
04AnthropologieShopping4.07×
05Pottery BarnHome & Garden3.03×
06SkirtFashion & Accessoires3.01×
07Taylor SwiftMusic & Radio3.00×
08ULTA BeautyBeauty & Wellness2.93×
09T.J.MaxxShopping2.86×
10Kohl'sShopping2.82×
11TMZInternet & Social Media2.79×
12MarshallsFashion & Accessoires2.55×
13NordstromShopping2.45×
14Hobby LobbyHome & Garden2.29×
15Old NavyFashion & Accessoires2.24×
16SephoraShopping2.24×
17Women's clothingFashion & Accessoires2.14×
18Target CorporationShopping2.13×
19StarbucksFood & Beverages1.97×
20BeveragesFood & Beverages1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Bachelor audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Bachelor audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.72×
CreativityOPEN1.61×
IndividualismJOY1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Bachelor audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.91×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Bachelor over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-bachelor-20112” · Methodology