A data profile of the people who buy, follow and care about Auckland in Australia — modelled from more than twelve digital signal sources. Auckland has an estimated audience of 3,385,304 people in Australia.
Auckland has an estimated audience of 3,385,304 people in Australia. 56.1% are female, 43.9% are male, average age 43.8. Top brand affinities: Wikipedia, Millie Bobby Brown, Google Flights, Apple TV, Innovation.
Top brand affinities include Wikipedia, Millie Bobby Brown, Google Flights, with strongest over-indexing on Wikipedia (2.1× the country average).
Demographically, the Auckland audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Auckland fan in Australia is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Auckland profile in Australia.
56.1% are female, 43.9% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 43.8 |
| Estimated audience size | 3,385,304 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Auckland audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 18.9% |
| United States | 18.3% |
| New Zealand | 14.5% |
The strongest cross-interests of the Auckland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 2.53× | ||
| 02 | Tom Hardy | Movies & TV | 2.53× | ||
| 03 | Harry Styles | Music & Radio | 2.53× | ||
| 04 | Boat show | Travel & Leisure | 2.53× | ||
| 05 | Disney Princess | Kids & Family | 2.44× | ||
| 06 | Car club | Cars & Mobility | 2.39× | ||
| 07 | Public security | Politics & Society | 2.11× | ||
| 08 | Wikipedia | Internet & Social Media | 2.10× | ||
| 09 | Western Union | Business & Career | 1.93× | ||
| 10 | Apple TV | Movies & TV | 1.88× | ||
| 11 | Anne Hathaway | Movies & TV | 1.87× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.80× | ||
| 13 | Google Flights | Travel & Leisure | 1.73× | ||
| 14 | Jet ski | Sports | 1.73× | ||
| 15 | Employment agency | Business & Career | 1.69× | ||
| 16 | Virtual reality | Technology & Electronics | 1.60× | ||
| 17 | Innovation | Business & Career | 1.55× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.53× | ||
| 19 | Pay television | Movies & TV | 1.53× | ||
| 20 | Sustainable energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Individualism | JOY | 1.20× | |
| Spirituality | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Auckland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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