Rascasse Audience Intelligence

Auckland Audience in United States

A data profile of the people who buy, follow and care about Auckland in United States — modelled from more than twelve digital signal sources. Auckland has an estimated audience of 3,283,971 people in United States.

#138among City in United States#693among POI in United States#775in Travel & Leisure

The average Auckland fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Berlin Wall, Turkish Airlines, Staples (Canada), with strongest over-indexing on Berlin Wall (8.62× the country average).

Demographically, the Auckland audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auckland fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Berlin Wall.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auckland profile in United States.

Audience size
3.3M
in United States
Gender
51.8%♀
48.2% male
Age
43.0
average years
Country rank
#9522
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auckland fans

51.8% are female, 48.2% are male, average age 43.0.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Auckland audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.0
Estimated audience size3,283,971
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Auckland audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Auckland audience comes from United States.

Worldwide audience distribution share by country for Auckland
CountryShare
Australia18.9%
United States18.3%
New Zealand14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auckland audience in United States is strongest.

Fig. 05

Top regions by affinity

Auckland fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K2.82×
02Washington~100K1.61×
03Washington, District of Columbia~20K1.61×
04Alaska~10K1.61×
05California~500K1.45×
06Oregon~50K1.29×
07Colorado~60K1.23×
08Utah~30K1.17×
09Vermont~7K1.17×
10Massachusetts~80K1.16×
11Idaho~20K1.15×
12New York~200K1.11×
13Montana~10K1.11×
14Arizona~70K1.07×
15Virginia~80K1.04×
16Minnesota~50K1.01×
17Maine~10K1.00×
18Texas~300K0.98×
19Illinois~100K0.98×
20New Hampshire~10K0.98×
21Nevada~30K0.97×
22Florida~200K0.92×
23Connecticut~30K0.92×
24New Jersey~80K0.91×
25Wisconsin~50K0.91×
26New Mexico~20K0.91×
27Georgia~90K0.90×
28Rhode Island~9K0.90×
29North Carolina~90K0.89×
30Maryland~50K0.89×
31Kansas~20K0.87×
32Delaware~8K0.85×
33Pennsylvania~90K0.84×
34Missouri~40K0.84×
35South Dakota~6K0.84×
36Nebraska~10K0.83×
37North Dakota~6K0.83×
38Iowa~20K0.81×
39Tennessee~50K0.80×
40Indiana~50K0.79×
41Kentucky~30K0.78×
42Arkansas~20K0.78×
43Michigan~70K0.77×
44South Carolina~40K0.77×
45Oklahoma~30K0.77×
46Ohio~80K0.75×
47Alabama~30K0.75×
48Louisiana~30K0.69×
49West Virginia~10K0.69×
50Mississippi~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Auckland, United States
0.65×1.00×2.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auckland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auckland audience
#·InterestCategoryAffinity×
01Radisson HotelsTravel & Leisure15.85×
02Turkish AirlinesTravel & Leisure9.33×
03Berlin WallTravel & Leisure8.62×
04Bob EvansFood & Beverages7.27×
05New ZealandTravel & Leisure3.90×
06Web serverTechnology & Electronics3.86×
07Anne HathawayMovies & TV3.46×
08Weather forecastingHome & Garden2.75×
09Staples (Canada)Business & Career2.70×
10FedExBusiness & Career2.49×
11Pizza HutFood & Beverages2.10×
12SubwayFood & Beverages2.01×
13Subscription business modelShopping1.95×
14Discount storesShopping1.89×
15Planet FitnessSports1.82×
16Mortgage loansBusiness & Career1.69×
17McDonald'sFood & Beverages1.68×
18Domino's PizzaFood & Beverages1.64×
19Burger KingFood & Beverages1.59×
20PinterestInternet & Social Media1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auckland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auckland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.00×
Convenience OrientationPREMIUM1.78×
Community OrientationOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auckland audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.89×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auckland have in United States?

Auckland has an estimated audience of 3,283,971 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Auckland fans?

51.8% of Auckland fans are female, 48.2% are male, with an average age of 43.0 years.

03

Which brands do Auckland fans like most?

Auckland fans show strongest brand affinity for Berlin Wall (8.62×), Turkish Airlines (9.33×), and Staples (Canada) (2.7×) over the country average.

04

Where do Auckland fans live in United States?

Auckland fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Auckland fans also like?

Beyond Auckland itself, the audience over-indexes on Turkish Airlines (9.33×), Staples (Canada) (2.7×), Pizza Hut (2.1×), and Bob Evans (7.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Auckland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auckland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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