Auckland Audience in United States

Auckland logo

Auckland has an estimated audience of 3,283,971 people in United States. 51.8% are female, 48.2% are male, average age 43.0. Top regions: California, Texas, New York. Top brand affinities: Nebraska Cornhuskers football, Nationality, Israel, Cam Ward, Jesse Plemons.

The average Auckland fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nebraska Cornhuskers football, Nationality, Israel, with strongest over-indexing on Nebraska Cornhuskers football (5.7× the country average). Demographically, the Auckland audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Auckland fans

Demographic split for Auckland audience in United States
MetricValue
Female51.8%
Male48.2%
Average age43.0
Estimated audience size3,283,971

Audience persona

The typical Auckland fan in United States is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Auckland in United States
RegionReachAffinity
California552,9801.53×
Texas285,0171.01×
New York216,3421.18×
Florida203,9380.92×
Washington110,9591.68×
Illinois109,1881×
Georgia98,1360.97×
Pennsylvania91,9740.83×
North Carolina91,7130.93×
Virginia85,5421.07×
New Jersey77,3930.93×
Ohio76,3940.76×
Arizona76,0151.13×
Massachusetts75,6171.17×
Michigan67,1220.78×
Colorado65,8231.27×
Tennessee53,4520.81×
Oregon51,2031.36×
Maryland50,6160.9×
Indiana48,2400.8×
Minnesota47,6521.01×
Wisconsin45,4410.92×
Missouri45,0980.85×
Hawaii39,8952.83×
South Carolina37,2710.75×
Alabama35,4160.77×
Utah35,2521.2×
Kentucky31,8300.77×
Nevada31,6521×
Connecticut29,8660.91×
Oklahoma27,2700.75×
Louisiana26,7230.63×
Kansas21,5140.83×
Iowa21,3320.79×
Arkansas19,3560.72×
Idaho19,1191.16×
Washington, District of Columbia17,0751.73×
Mississippi15,0080.55×
New Mexico14,7740.9×
Nebraska13,2330.8×
New Hampshire12,3150.95×
Alaska11,5571.65×
Maine11,4730.98×
Montana9,8501.08×
Rhode Island9,0340.86×
West Virginia8,7340.57×
Delaware6,8920.76×
Vermont6,4051.11×
South Dakota5,2500.69×
North Dakota4,5440.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auckland audience
BrandAffinityCategory
Nebraska Cornhuskers football5.7×Sports
Nationality2.12×Politics & Society
Israel1.98×Travel & Leisure
Cam Ward3.13×Sports
Jesse Plemons2.69×Movies & TV
Islamism11.34×Politics & Society
Go Go's7.81×Music & Radio
Keeper (password manager)4.23×Technology & Electronics
Electrolyte2.97×Health
Kendra Scott1.76×Fashion & Accessoires
Urban horticulture2.15×Home & Garden
Kansas1.55×Travel & Leisure
Home staging3.13×Home & Garden
Voter registration2.68×Politics & Society
OpenJDK10.74×
Charlamagne Tha God4.88×Movies & TV
Erie County, New York4.88×Travel & Leisure
JDSU1.55×Business & Career
Wikia1.7×Internet & Social Media
Nipsey Hussle2.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auckland audience
TraitClusterScore
PatriotismCONSERVATISM2.38
TravellingTHRILL1.8
Community OrientationOPEN1.79
Risk AppetiteTHRILL1.67
SpiritualityBALANCE1.47
Urban LifestyleOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Auckland
CountryShare
Australia18.9%
United States18.3%
New Zealand14.5%

See Auckland audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Auckland have in United States?

Auckland has an estimated audience of 3,283,971 people in United States, concentrated in California and Texas.

What is the gender split and age of Auckland fans?

51.8% of Auckland fans are female, 48.2% are male, with an average age of 43.0 years.

Which brands do Auckland fans like most?

Auckland fans show strongest brand affinity for Nebraska Cornhuskers football (5.7×), Nationality (2.12×), and Israel (1.98×) over the country average.

Where do Auckland fans live in United States?

Auckland fans in United States are most concentrated in California (reach 552,980), Texas (reach 285,017), and New York (reach 216,342). These three regions account for the largest share of the active audience.

What other brands do Auckland fans also like?

Beyond Auckland itself, the audience over-indexes on Nationality (2.12×), Israel (1.98×), Cam Ward (3.13×), and Jesse Plemons (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auckland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.