Rascasse Audience Intelligence

Auckland Audience in Germany

A data profile of the people who buy, follow and care about Auckland in Germany — modelled from more than twelve digital signal sources. Auckland has an estimated audience of 300,873 people in Germany.

#339among City in Germany#1633among POI in Germany#1390in Travel & Leisure

The average Auckland fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nemzeti Sport, Chongqing, New Zealand, with strongest over-indexing on Nemzeti Sport (34.66× the country average).

Demographically, the Auckland audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Community Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Auckland fan in Germany is balanced, around 41.6 years old, with strong Community Orientation tendencies and a notable affinity for Nemzeti Sport.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auckland profile in Germany.

Audience size
301K
in Germany
Gender
51.4%♀
48.6% male
Age
41.6
average years
Country rank
#17290
POI in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auckland fans

51.4% are female, 48.6% are male, average age 41.6.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Auckland audience in Germany
MetricValue
Female51.4%
Male48.6%
Average age41.6
Estimated audience size300,873
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Auckland audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Auckland audience comes from Germany.

Worldwide audience distribution share by country for Auckland
CountryShare
Australia18.9%
United States18.3%
New Zealand14.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auckland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Auckland fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.23×
02Hamburg~8K1.21×
03Berlin~20K1.16×
04Nordrhein-Westfalen~80K1.15×
05Hessen~30K1.15×
06Bremen~3K1.09×
07Baden-Württemberg~40K1.08×
08Schleswig-Holstein~10K1.00×
09Niedersachsen~30K0.97×
10Rheinland-Pfalz~10K0.95×
11Sachsen~10K0.89×
12Brandenburg~8K0.89×
13Thüringen~7K0.86×
14Mecklenburg-Vorpommern~5K0.84×
15Saarland~3K0.83×
16Sachsen-Anhalt~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Auckland, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auckland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auckland audience
#·InterestCategoryAffinity×
01Nemzeti SportSports34.66×
02ChongqingTravel & Leisure26.69×
03Mexico national football teamSports21.18×
04Nick CaveMusic & Radio9.87×
05New ZealandTravel & Leisure8.92×
06Adventure parkKids & Family7.92×
07MelbourneTravel & Leisure6.74×
08Singapore AirlinesTravel & Leisure6.56×
09Mel GibsonMovies & TV5.70×
10Emily BluntMovies & TV4.34×
11Jack WhiteMovies & TV4.04×
12Meghan MarkleFashion & Accessoires3.99×
13SkyscannerTravel & Leisure3.06×
14HugendubelShopping2.45×
15Online newspaperNews2.21×
16RedditInternet & Social Media1.95×
17RyanairTravel & Leisure1.80×
18EurowingsTravel & Leisure1.77×
19LufthansaTravel & Leisure1.71×
20TagesschauMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auckland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auckland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.86×
TravellingTHRILL1.84×
Early Adopter MentalityPOWER1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auckland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
DIY MentalityTHRILL0.76×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auckland have in Germany?

Auckland has an estimated audience of 300,873 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Auckland fans?

51.4% of Auckland fans are female, 48.6% are male, with an average age of 41.6 years.

03

Which brands do Auckland fans like most?

Auckland fans show strongest brand affinity for Nemzeti Sport (34.66×), Chongqing (26.69×), and New Zealand (8.92×) over the country average.

04

Where do Auckland fans live in Germany?

Auckland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Auckland fans also like?

Beyond Auckland itself, the audience over-indexes on Chongqing (26.69×), New Zealand (8.92×), Adventure park (7.92×), and Melbourne (6.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Auckland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Auckland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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