A data profile of the people who buy, follow and care about Carnival in Australia — modelled from more than twelve digital signal sources. Carnival has an estimated audience of 1,941,137 people in Australia.
Carnival has an estimated audience of 1,941,137 people in Australia. 61.5% are female, 38.5% are male, average age 42.4. Top brand affinities: Aldi, Iggy Azalea, Wikipedia, Pizza, RÜFÜS.
Top brand affinities include Aldi, Iggy Azalea, Wikipedia, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the Carnival audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Tradition.
The typical Carnival fan in Australia is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Aldi.
The key figures that characterise the Carnival profile in Australia.
61.5% are female, 38.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.4 |
| Estimated audience size | 1,941,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Carnival audience comes from Australia.
| Country | Share |
|---|---|
| United States | 27.7% |
| Brazil | 6.7% |
| Taiwan | 5.1% |
The strongest cross-interests of the Carnival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iggy Azalea | Music & Radio | 5.63× | ||
| 02 | The Chive | News | 5.63× | ||
| 03 | Cummins | Business & Career | 5.63× | ||
| 04 | Brandy | Food & Beverages | 5.63× | ||
| 05 | T.G.I. Friday's | Food & Beverages | 5.41× | ||
| 06 | RÜFÜS | Music & Radio | 4.39× | ||
| 07 | Gwen Stefani | Music & Radio | 4.38× | ||
| 08 | Best Buy | Shopping | 4.03× | ||
| 09 | Jaden Smith | Movies & TV | 3.20× | ||
| 10 | Body painting | Beauty & Wellness | 2.90× | ||
| 11 | Sicily | Travel & Leisure | 2.51× | ||
| 12 | Natalie Portman | Movies & TV | 2.26× | ||
| 13 | Rome | Travel & Leisure | 2.05× | ||
| 14 | Savers | Shopping | 1.70× | ||
| 15 | Fish and chips | Food & Beverages | 1.70× | ||
| 16 | Wikipedia | Internet & Social Media | 1.68× | ||
| 17 | Non-alcoholic beverage | Food & Beverages | 1.65× | ||
| 18 | Pizza | Food & Beverages | 1.62× | ||
| 19 | Blanket | Home & Garden | 1.62× | ||
| 20 | Aldi | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.66× | |
| Tradition | CONSERVATISM | 1.33× | |
| Community Orientation | OPEN | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.80× | |
| Price Sensitivity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Carnival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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