A data profile of the people who buy, follow and care about Engraving in Australia — modelled from more than twelve digital signal sources. Engraving has an estimated audience of 2,862,053 people in Australia.
Engraving has an estimated audience of 2,862,053 people in Australia. 57.2% are female, 42.8% are male, average age 44.3. Top brand affinities: Personalisation, Local news, Social shopping, Wikipedia, Canvas print.
Top brand affinities include Personalisation, Local news, Social shopping, with strongest over-indexing on Personalisation (6.37× the country average).
Demographically, the Engraving audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Engraving fan in Australia is more female, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Personalisation.
The key figures that characterise the Engraving profile in Australia.
57.2% are female, 42.8% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.3 |
| Estimated audience size | 2,862,053 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Engraving audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 7.2% |
| India | 5.9% |
The strongest cross-interests of the Engraving audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personalisation | Home & Garden | 6.37× | ||
| 02 | Social shopping | Shopping | 6.12× | ||
| 03 | Canvas print | Home & Garden | 4.45× | ||
| 04 | Local news | News | 2.51× | ||
| 05 | Wikipedia | Internet & Social Media | 2.12× | ||
| 06 | Public security | Politics & Society | 2.11× | ||
| 07 | Video editing | Technology & Electronics | 2.03× | ||
| 08 | Blake Lively | Movies & TV | 2.02× | ||
| 09 | Google Earth | Internet & Social Media | 1.99× | ||
| 10 | Flickr | Internet & Social Media | 1.93× | ||
| 11 | Robert Redford | Movies & TV | 1.90× | ||
| 12 | Microwave oven | Home & Garden | 1.86× | ||
| 13 | Tom Hardy | Movies & TV | 1.80× | ||
| 14 | Hypermarket | Shopping | 1.72× | ||
| 15 | 3D printing | Technology & Electronics | 1.72× | ||
| 16 | Jason Bateman | Movies & TV | 1.66× | ||
| 17 | Air pollution | Health | 1.65× | ||
| 18 | Apple TV | Movies & TV | 1.59× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.55× | ||
| 20 | Virtual reality | Technology & Electronics | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.91× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Tradition | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Engraving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.