A data profile of the people who buy, follow and care about Fire in Australia — modelled from more than twelve digital signal sources. Fire has an estimated audience of 3,649,602 people in Australia.
Fire has an estimated audience of 3,649,602 people in Australia. 60.5% are female, 39.5% are male, average age 44.9. Top brand affinities: Aldi, Wikipedia, Power outage, Refrigerator, Local news.
Top brand affinities include Aldi, Wikipedia, Power outage, with strongest over-indexing on Aldi (1.56× the country average).
Demographically, the Fire audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Fire fan in Australia is more female, around 44.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Fire profile in Australia.
60.5% are female, 39.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 44.9 |
| Estimated audience size | 3,649,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Fire audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 5.9% |
| India | 4.8% |
The strongest cross-interests of the Fire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Power outage | Home & Garden | 3.87× | ||
| 02 | Public security | Politics & Society | 2.42× | ||
| 03 | Wikipedia | Internet & Social Media | 2.25× | ||
| 04 | Microwave oven | Home & Garden | 1.91× | ||
| 05 | Jason Momoa | Movies & TV | 1.90× | ||
| 06 | Frying pan | Home & Garden | 1.80× | ||
| 07 | Gluten | Health | 1.70× | ||
| 08 | Cappuccino | Food & Beverages | 1.64× | ||
| 09 | Forestry | Home & Garden | 1.61× | ||
| 10 | Hypermarket | Shopping | 1.61× | ||
| 11 | Pizza | Food & Beverages | 1.60× | ||
| 12 | Local news | News | 1.57× | ||
| 13 | TK Maxx | Shopping | 1.57× | ||
| 14 | Aldi | Shopping | 1.56× | ||
| 15 | Refrigerator | Home & Garden | 1.54× | ||
| 16 | Ancient Egypt | Politics & Society | 1.54× | ||
| 17 | Lawn mower | Home & Garden | 1.53× | ||
| 18 | Hardware store | Home & Garden | 1.52× | ||
| 19 | Window blind | Home & Garden | 1.52× | ||
| 20 | Fertilizer | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Individualism | JOY | 1.27× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Social Media Usage | JOY | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.