A data profile of the people who buy, follow and care about New Year's Day in Australia — modelled from more than twelve digital signal sources. New Year's Day has an estimated audience of 2,277,916 people in Australia.
New Year's Day has an estimated audience of 2,277,916 people in Australia. 68.3% are female, 31.7% are male, average age 42.1. Top brand affinities: Aldi, Facebook Messenger, Instant messaging, Pizza, Real property.
Top brand affinities include Aldi, Facebook Messenger, Instant messaging, with strongest over-indexing on Aldi (1.52× the country average).
Demographically, the New Year's Day audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical New Year's Day fan in Australia is more female, around 42.1 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the New Year's Day profile in Australia.
68.3% are female, 31.7% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 42.1 |
| Estimated audience size | 2,277,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide New Year's Day audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.9% |
| Japan | 5.8% |
| United Kingdom | 5.3% |
The strongest cross-interests of the New Year's Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapped | Movies & TV | 3.07× | ||
| 02 | Telegram | Internet & Social Media | 3.07× | ||
| 03 | Michael Caine | Movies & TV | 3.07× | ||
| 04 | Valentine's Day | Kids & Family | 2.14× | ||
| 05 | Facebook Messenger | Internet & Social Media | 2.02× | ||
| 06 | Pizza | Food & Beverages | 1.72× | ||
| 07 | Google Flights | Travel & Leisure | 1.69× | ||
| 08 | Rome | Travel & Leisure | 1.66× | ||
| 09 | Garden furniture | Home & Garden | 1.62× | ||
| 10 | Instant messaging | Internet & Social Media | 1.59× | ||
| 11 | Real property | Home & Garden | 1.59× | ||
| 12 | Blanket | Home & Garden | 1.59× | ||
| 13 | Ancient Egypt | Politics & Society | 1.56× | ||
| 14 | Singapore | Travel & Leisure | 1.55× | ||
| 15 | Cruelty-free | Beauty & Wellness | 1.54× | ||
| 16 | Nicole Kidman | Movies & TV | 1.53× | ||
| 17 | Wedding dress | Fashion & Accessoires | 1.53× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | Father's Day | Kids & Family | 1.52× | ||
| 20 | Collagen | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.30× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for New Year's Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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