A data profile of the people who buy, follow and care about Property management in Australia — modelled from more than twelve digital signal sources. Property management has an estimated audience of 3,114,903 people in Australia.
Property management has an estimated audience of 3,114,903 people in Australia. 56.1% are female, 43.9% are male, average age 45.1. Top brand affinities: Real property, Single-family detached home, Aldi, Innovation, First-time buyer.
Top brand affinities include Real property, Single-family detached home, Aldi, with strongest over-indexing on Real property (2.92× the country average).
Demographically, the Property management audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Property management fan in Australia is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Real property.
The key figures that characterise the Property management profile in Australia.
56.1% are female, 43.9% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.1 |
| Estimated audience size | 3,114,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Property management audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.0% |
| Australia | 6.3% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Property management audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single-family detached home | Home & Garden | 4.93× | ||
| 02 | Asset management | Business & Career | 3.34× | ||
| 03 | Real property | Home & Garden | 2.92× | ||
| 04 | Retail banking | Business & Career | 2.73× | ||
| 05 | Terraced house | Home & Garden | 2.69× | ||
| 06 | Innovation | Business & Career | 2.53× | ||
| 07 | Ski resort | Travel & Leisure | 2.51× | ||
| 08 | Real estate investing | Business & Career | 2.48× | ||
| 09 | Home insurance | Business & Career | 2.21× | ||
| 10 | Microwave oven | Home & Garden | 2.14× | ||
| 11 | Luxury real estate | Business & Career | 2.01× | ||
| 12 | First-time buyer | Shopping | 2.00× | ||
| 13 | First class travel | Travel & Leisure | 1.85× | ||
| 14 | Sustainable energy | Home & Garden | 1.84× | ||
| 15 | Aldi | Shopping | 1.68× | ||
| 16 | Mortgage loans | Business & Career | 1.60× | ||
| 17 | Internet & Social Media | 1.60× | |||
| 18 | Refrigerator | Home & Garden | 1.59× | ||
| 19 | Home Appliances | Home & Garden | 1.58× | ||
| 20 | Wikipedia | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.76× | |
| Quality Awareness | PREMIUM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Property management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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