Rascasse Audience Intelligence

St. Louis Cardinals Fan Demographics in United States

St. Louis Cardinals has an estimated audience of 14.9M people in United States.

#10among Baseball in United States#43among teams in United States#180in Sports

The average St. Louis Cardinals fan in United States is 38.6 years old, more male, and lives primarily in Missouri.

By number of fans, St. Louis Cardinals ranks #8 among the 30 MLB teams in United States — 1.6× the group median.

Women make up 38.3% of the fan base, 2.6 percentage points more than the group average.

Compared with the other 29 MLB teams, St. Louis Cardinals fans stand out for their interest in River City Casino, Yadier Molina and St. Louis Post-Dispatch.

In Q3/2026, search interest was +4.1% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: May, June and August account for 43% of the year's searches, November is the quietest month.

Most fans live in Missouri, Illinois, Indiana.

Top affinities include River City Casino, Yadier Molina, Texas A&M Aggies baseball, with strongest over-indexing on River City Casino (22.92× the country average).

Demographically, the St. Louis Cardinals audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

The typical St. Louis Cardinals fan in United States is more male, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for River City Casino.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.9M
in United States
Gender
38.3%♀
61.7% male
Age
38.6
average years
Country rank
#2367
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of St. Louis Cardinals fans

38.3% are female, 61.7% are male, average age 38.6.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for St. Louis Cardinals audience in United States
MetricValue
Female38.3%
Male61.7%
Average age38.6
Estimated audience size14.9M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the St. Louis Cardinals audience in United States
Age bracketShare%
16-2425%
25-3419%
35-4418%
45-5418%
55+20%
Fig. 04

Worldwide distribution

90.4%

of the worldwide St. Louis Cardinals audience comes from United States.

Worldwide audience distribution share by country for St. Louis Cardinals
CountryShare
United States90.4%
Canada1.6%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

St. Louis Cardinals fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~4.5M19.19×
02Illinois~2.5M4.62×
03Iowa~400K3.10×
04Arkansas~400K3.07×
05Indiana~500K1.81×
06Wisconsin~500K1.72×
07Kentucky~300K1.46×
08Tennessee~400K1.22×
09Oklahoma~200K1.11×
10Kansas~100K0.98×
11Mississippi~100K0.87×
12Nebraska~70K0.77×
13South Dakota~20K0.54×
14Wyoming~10K0.50×
15Montana~20K0.49×
16Alabama~100K0.46×
17Arizona~100K0.44×
18Colorado~100K0.42×
19West Virginia~30K0.42×
20Ohio~200K0.41×
21Florida~400K0.38×
22New Mexico~40K0.38×
23Pennsylvania~200K0.36×
24Nevada~50K0.35×
25North Carolina~200K0.34×
26Alaska~10K0.33×
27South Carolina~80K0.32×
28Idaho~30K0.32×
29Louisiana~60K0.31×
30Virginia~100K0.28×
31Minnesota~70K0.28×
32North Dakota~9K0.27×
33Texas~200K0.24×
34Utah~30K0.24×
35Georgia~100K0.23×
36Oregon~40K0.23×
37Hawaii~10K0.23×
38Delaware~10K0.23×
39Washington, District of Columbia~7K0.22×
40Michigan~90K0.21×
41Maine~10K0.21×
42Connecticut~30K0.20×
43New Jersey~80K0.19×
44Maryland~50K0.19×
45California~300K0.18×
46New York~200K0.18×
47Washington~60K0.18×
48New Hampshire~10K0.17×
49Rhode Island~7K0.15×
50Massachusetts~40K0.14×
Fig. 06

Affinity by region

Affinity by region — St. Louis Cardinals, United States
0.14×1.00×19.19×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the St. Louis Cardinals audience vs. the country average
#·InterestCategoryAffinity×
01River City CasinoTravel & Leisure22.92×
02Yadier MolinaSports22.67×
03Texas A&M Aggies baseballSports17.68×
04Mississippi State Bulldogs baseballSports17.37×
05St. Louis Post-DispatchNews16.62×
06st louis bluesSports13.25×
07Saint Louis ZooTravel & Leisure13.00×
08KSDKMovies & TV12.68×
09KMOVMovies & TV11.64×
10St. LouisTravel & Leisure10.45×
11Missouri LotteryGames9.19×
12USA BaseballSports5.46×
13Arizona CardinalsSports5.27×
14WNBASports4.44×
15Hair ExtensionsBeauty & Wellness3.36×
16Curly HairBeauty & Wellness3.31×
17Department of Motor VehiclesCars & Mobility3.25×
18Lace wigBeauty & Wellness2.73×
19NBA playoffsSports2.44×
20NBA FinalsSports2.29×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the St. Louis Cardinals audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the St. Louis Cardinals audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.21×
Risk AppetiteTHRILL1.19×
TraditionCONSERVATISM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the St. Louis Cardinals audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Career OrientationPOWER0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in St. Louis Cardinals over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/st-louis-cardinals-6379” · Methodology