A data profile of the people who buy, follow and care about Theory in Brazil — modelled from more than twelve digital signal sources. Theory has an estimated audience of 4,370,820 people in Brazil.
Theory has an estimated audience of 4,370,820 people in Brazil. 69.0% are female, 31.0% are male, average age 35.3. Top brand affinities: Seleção Brasileira, Rick and Morty, Borussia Dortmund, Maria Bethânia, Toy Story (franchise).
Top brand affinities include Seleção Brasileira, Rick and Morty, Borussia Dortmund, with strongest over-indexing on Seleção Brasileira (1.56× the country average).
Demographically, the Theory audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Theory fan in Brazil is more female, around 35.3 years old, with strong Individualism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Theory profile in Brazil.
69.0% are female, 31.0% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 35.3 |
| Estimated audience size | 4,370,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Theory audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 7.5% |
| Brazil | 7.2% |
The strongest cross-interests of the Theory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rick and Morty | Movies & TV | 4.40× | ||
| 02 | Borussia Dortmund | Sports | 4.40× | ||
| 03 | Maria Bethânia | Music & Radio | 4.40× | ||
| 04 | Toy Story (franchise) | Movies & TV | 4.40× | ||
| 05 | Gal Costa | Music & Radio | 4.40× | ||
| 06 | Elizabeth Olsen | Movies & TV | 4.40× | ||
| 07 | Alceu Valença | Music & Radio | 4.40× | ||
| 08 | Kevin Costner | Movies & TV | 4.40× | ||
| 09 | Transformers (toy line) | Kids & Family | 4.40× | ||
| 10 | RB Leipzig | Sports | 4.40× | ||
| 11 | Paulo Coelho | Literature | 4.40× | ||
| 12 | Tim Maia | Music & Radio | 4.29× | ||
| 13 | The Last of Us | Games | 3.62× | ||
| 14 | Germany | Travel & Leisure | 3.33× | ||
| 15 | Rita Lee | Music & Radio | 2.44× | ||
| 16 | Spanish language | Politics & Society | 2.39× | ||
| 17 | BTS | Music & Radio | 1.67× | ||
| 18 | Wikipedia | Internet & Social Media | 1.67× | ||
| 19 | Michael Jackson | Music & Radio | 1.63× | ||
| 20 | Seleção Brasileira | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.52× | |
| Community Orientation | OPEN | 1.40× | |
| Tradition | CONSERVATISM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.