A data profile of the people who buy, follow and care about Theory in Italy — modelled from more than twelve digital signal sources. Theory has an estimated audience of 4,580,743 people in Italy.
Theory has an estimated audience of 4,580,743 people in Italy. 61.5% are female, 38.5% are male, average age 40.8. Top brand affinities: Wikipedia, Satire, WhatsApp, Genetics, Political science.
Top brand affinities include Wikipedia, Satire, WhatsApp, with strongest over-indexing on Wikipedia (7.04× the country average).
Demographically, the Theory audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Theory fan in Italy is more female, around 40.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Theory profile in Italy.
61.5% are female, 38.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.8 |
| Estimated audience size | 4,580,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Theory audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 7.5% |
| Brazil | 7.2% |
The strongest cross-interests of the Theory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 7.04× | ||
| 02 | Satire | Literature | 4.88× | ||
| 03 | Improvisation | Music & Radio | 3.68× | ||
| 04 | Voting | Politics & Society | 3.40× | ||
| 05 | Breastfeeding | Kids & Family | 3.31× | ||
| 06 | New Testament | Politics & Society | 3.31× | ||
| 07 | Political science | Business & Career | 3.05× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.53× | ||
| 09 | Genetics | Kids & Family | 2.35× | ||
| 10 | Mediaset | Technology & Electronics | 2.30× | ||
| 11 | General practitioner | Health | 2.17× | ||
| 12 | Volunteering | Politics & Society | 2.08× | ||
| 13 | Innovation | Business & Career | 1.92× | ||
| 14 | Singer-songwriter | Music & Radio | 1.90× | ||
| 15 | Milk | Food & Beverages | 1.85× | ||
| 16 | Musical theatre | Movies & TV | 1.83× | ||
| 17 | Nonprofit organization | Politics & Society | 1.78× | ||
| 18 | Internet & Social Media | 1.59× | |||
| 19 | TicketOne | Travel & Leisure | 1.59× | ||
| 20 | Confectionery | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.57× | |
| Tradition | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.73× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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