A data profile of the people who buy, follow and care about UOL Notícias in Brazil — modelled from more than twelve digital signal sources. UOL Notícias has an estimated audience of 6,184,875 people in Brazil.
UOL Notícias has an estimated audience of 6,184,875 people in Brazil. 52.5% are female, 47.5% are male, average age 40.9. Top brand affinities: Instagram, Country music, Rock music, Pop music, Real property.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.6× the country average).
Demographically, the UOL Notícias audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Individualism.
The typical UOL Notícias fan in Brazil is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the UOL Notícias profile in Brazil.
52.5% are female, 47.5% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 40.9 |
| Estimated audience size | 6,184,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide UOL Notícias audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 94.0% |
| Portugal | 1.3% |
| United States | 1.2% |
The strongest cross-interests of the UOL Notícias audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | uol | Technology & Electronics | 2.66× | ||
| 02 | Spanish language | Politics & Society | 2.01× | ||
| 03 | Anne Hathaway | Movies & TV | 1.96× | ||
| 04 | Meryl Streep | Movies & TV | 1.94× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.87× | ||
| 06 | Sandra Bullock | Movies & TV | 1.84× | ||
| 07 | CNN | Movies & TV | 1.78× | ||
| 08 | Duvet | Home & Garden | 1.78× | ||
| 09 | Leonardo DiCaprio | Movies & TV | 1.74× | ||
| 10 | Rock music | Music & Radio | 1.72× | ||
| 11 | Country music | Music & Radio | 1.69× | ||
| 12 | Real property | Home & Garden | 1.69× | ||
| 13 | Pop music | Music & Radio | 1.64× | ||
| 14 | Internet & Social Media | 1.60× | |||
| 15 | Public transport | Cars & Mobility | 1.58× | ||
| 16 | Henry Cavill | Movies & TV | 1.57× | ||
| 17 | Activism | Politics & Society | 1.56× | ||
| 18 | Brad Pitt | Movies & TV | 1.56× | ||
| 19 | Hip hop music | Music & Radio | 1.52× | ||
| 20 | Rede Globo | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.91× | |
| Individualism | JOY | 1.47× | |
| Tradition | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Extroversion | THRILL | 0.67× | |
| Quality Awareness | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for UOL Notícias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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