Rascasse Audience Intelligence

Keeping Up with the Kardashians Viewer Demographics in United States

Keeping Up with the Kardashians has an estimated audience of 11.4M people in United States.

#5among TV show in United States#53among movies & series in United States#226in Movies & TV

The average Keeping Up with the Kardashians fan in United States is 33.1 years old, more female, and lives primarily in California.

By number of fans, Keeping Up with the Kardashians ranks #5 among the 246 objects in TV show in United States — 30.2× the group median.

Its fans are 6.4 years younger than the group average of 39.5.

Women make up 75.2% of the fan base, 19.2 percentage points more than the group average.

Compared with the other 245 objects in TV show, Keeping Up with the Kardashians fans stand out for their interest in Kourtney Kardashian, Kendall Jenner and Gwyneth Paltrow.

Interest is seasonal: May, July and November account for 35% of the year's searches, September is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Kourtney Kardashian, Kendall Jenner, Gwyneth Paltrow, with strongest over-indexing on Kourtney Kardashian (11.45× the country average).

Demographically, the Keeping Up with the Kardashians audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

The typical Keeping Up with the Kardashians fan in United States is more female, around 33.1 years old, with strong Sustainability tendencies and a notable affinity for Kourtney Kardashian.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
11.4M
in United States
Gender
75.2%♀
24.8% male
Age
33.1
average years
Country rank
#3168
among all objects in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Keeping Up with the Kardashians viewers

75.2% are female, 24.8% are male, average age 33.1.

Fig. 02

Gender split

75.2%
Female
24.8%
Male
Demographic split for Keeping Up with the Kardashians audience in United States
MetricValue
Female75.2%
Male24.8%
Average age33.1
Estimated audience size11.4M
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Keeping Up with the Kardashians audience in United States
Age bracketShare%
16-2437%
25-3424%
35-4417%
45-5414%
55+9%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Keeping Up with the Kardashians audience comes from United States.

Worldwide audience distribution share by country for Keeping Up with the Kardashians
CountryShare
United States72.7%
Canada5.6%
Spain3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Keeping Up with the Kardashians fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.29×
02Arizona~300K1.26×
03New York~800K1.17×
04Arkansas~100K1.16×
05Louisiana~200K1.15×
06Texas~900K1.10×
07New Mexico~80K1.10×
08Alabama~200K1.09×
09Oklahoma~100K1.09×
10Illinois~500K1.08×
11Nevada~100K1.08×
12Georgia~400K1.06×
13Connecticut~100K1.06×
14Kentucky~200K1.05×
15Mississippi~100K1.05×
16Rhode Island~40K1.05×
17Massachusetts~200K1.04×
18Maryland~200K1.04×
19South Dakota~30K1.03×
20New Jersey~300K1.02×
21Oregon~100K1.02×
22Michigan~300K1.01×
23Missouri~200K1.01×
24Kansas~100K1.00×
25Pennsylvania~400K0.99×
26Tennessee~200K0.98×
27Indiana~200K0.98×
28Utah~100K0.98×
29North Dakota~30K0.98×
30Washington~300K0.97×
31Colorado~200K0.97×
32Florida~700K0.96×
33Minnesota~200K0.96×
34South Carolina~200K0.96×
35North Carolina~400K0.95×
36Iowa~100K0.95×
37Montana~30K0.95×
38Alaska~20K0.95×
39Wisconsin~200K0.94×
40Idaho~60K0.94×
41Ohio~400K0.93×
42West Virginia~60K0.93×
43Delaware~30K0.93×
44Nebraska~60K0.92×
45Hawaii~50K0.92×
46Virginia~300K0.91×
47Maine~40K0.90×
48New Hampshire~40K0.88×
49Washington, District of Columbia~20K0.88×
50Vermont~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Keeping Up with the Kardashians, United States
0.88×1.00×1.29×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Keeping Up with the Kardashians audience vs. the country average
#·InterestCategoryAffinity×
01Kourtney KardashianMovies & TV11.45×
02Kendall JennerFashion & Accessoires11.24×
03Gwyneth PaltrowMovies & TV10.27×
04Zara LarssonMusic & Radio9.32×
05Adriana LimaFashion & Accessoires9.05×
06Sabrina CarpenterMusic & Radio8.81×
07Kylie JennerMovies & TV8.81×
08Long LashesBeauty & Wellness7.93×
09Jessica AlbaMovies & TV7.89×
10Hair ExtensionsBeauty & Wellness6.90×
11AritziaFashion & Accessoires6.71×
12Kim KardashianMovies & TV6.43×
13SkimsFashion & Accessoires6.07×
14Selena GomezMovies & TV6.05×
15Health And BeautyBeauty & Wellness5.95×
16Long hairBeauty & Wellness5.79×
17ZendayaMovies & TV5.76×
18Natural skin careBeauty & Wellness4.96×
19Fashion NovaShopping3.09×
20Food and drinkFood & Beverages1.70×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Keeping Up with the Kardashians audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Keeping Up with the Kardashians audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.81×
Design AffinityPREMIUM1.57×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Keeping Up with the Kardashians audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.34×
Need for SecurityCONSERVATISM0.56×
Career OrientationPOWER0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV show audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Keeping Up with the Kardashians over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/keeping-up-with-the-kardashians-25722” · Methodology