Rascasse Audience Intelligence

Minnesota Twins Fan Demographics in United States

Minnesota Twins has an estimated audience of 9.6M people in United States.

#20among Baseball in United States#79among teams in United States#305in Sports

The average Minnesota Twins fan in United States is 40.0 years old, more male, and lives primarily in Minnesota.

By number of fans, Minnesota Twins ranks #15 among the 30 MLB teams in United States.

Its fans are 1.1 years older than the group average of 38.9.

Women make up 44.4% of the fan base, 8.9 percentage points more than the group average.

Compared with the other 29 MLB teams, Minnesota Twins fans stand out for their interest in Twin Cities Public Television, Twin and Ariana Grande.

In Q3/2026, search interest was +18.1% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: May, June and August account for 45% of the year's searches, November is the quietest month.

Most fans live in Minnesota, Michigan, South Dakota.

Top affinities include Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, Twin Cities Public Television, with strongest over-indexing on Texas A&M Aggies baseball (18.67× the country average).

Demographically, the Minnesota Twins audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Mindfulness, Extroversion.

The typical Minnesota Twins fan in United States is more male, around 40.0 years old, with strong Mindfulness tendencies and a notable affinity for Texas A&M Aggies baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.6M
in United States
Gender
44.4%♀
55.6% male
Age
40.0
average years
Country rank
#3737
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Minnesota Twins fans

44.4% are female, 55.6% are male, average age 40.0.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Minnesota Twins audience in United States
MetricValue
Female44.4%
Male55.6%
Average age40.0
Estimated audience size9.6M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Minnesota Twins audience in United States
Age bracketShare%
16-2421%
25-3417%
35-4420%
45-5420%
55+21%
Fig. 04

Worldwide distribution

82.2%

of the worldwide Minnesota Twins audience comes from United States.

Worldwide audience distribution share by country for Minnesota Twins
CountryShare
United States82.2%
Canada3.0%
Japan1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Minnesota Twins fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~3M18.04×
02North Dakota~200K10.09×
03South Dakota~200K9.31×
04Iowa~200K2.04×
05Wisconsin~200K1.19×
06Michigan~300K0.97×
07Kansas~70K0.82×
08Montana~30K0.80×
09Nebraska~40K0.72×
10Missouri~100K0.58×
11Ohio~200K0.57×
12Wyoming~7K0.43×
13Alaska~8K0.38×
14Arizona~70K0.31×
15Illinois~90K0.25×
16Colorado~40K0.23×
17Washington~50K0.22×
18Nevada~20K0.20×
19Idaho~10K0.20×
20Florida~100K0.19×
21New Mexico~10K0.17×
22Arkansas~10K0.16×
23Maine~6K0.16×
24Vermont~3K0.16×
25Oregon~20K0.15×
26Rhode Island~4K0.15×
27Delaware~4K0.15×
28Tennessee~30K0.14×
29Indiana~30K0.14×
30Hawaii~6K0.14×
31Pennsylvania~50K0.13×
32Massachusetts~30K0.13×
33Maryland~20K0.13×
34Connecticut~10K0.13×
35New Hampshire~5K0.13×
36North Carolina~40K0.12×
37Virginia~30K0.12×
38South Carolina~20K0.12×
39Oklahoma~10K0.12×
40Utah~10K0.12×
41Texas~70K0.11×
42Louisiana~10K0.11×
43Kentucky~10K0.11×
44Mississippi~10K0.11×
45West Virginia~6K0.11×
46New York~60K0.10×
47Alabama~10K0.10×
48California~100K0.09×
49Georgia~30K0.09×
50New Jersey~30K0.09×
Fig. 06

Affinity by region

Affinity by region — Minnesota Twins, United States
0.09×1.00×18.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Minnesota Twins audience vs. the country average
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports18.67×
02Mississippi State Bulldogs baseballSports17.92×
03Twin Cities Public TelevisionMovies & TV6.18×
04TwinKids & Family4.36×
05Ariana GrandeMusic & Radio3.86×
06SongwriterMusic & Radio3.35×
07Urban OutfittersShopping2.92×
08MindfulnessHealth2.81×
09Dog collarPets & Animals2.78×
10SephoraShopping2.56×
11Taylor SwiftMusic & Radio2.44×
12Millie Bobby BrownMovies & TV2.41×
13Quest DiagnosticsHealth2.27×
14Kohl'sShopping1.95×
15BoutiquesFashion & Accessoires1.73×
16Classical musicMusic & Radio1.72×
17Beauty salonsBeauty & Wellness1.67×
18CraftsHome & Garden1.57×
19SpotifyMusic & Radio1.57×
20BeautyBeauty & Wellness1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Minnesota Twins audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Minnesota Twins audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.20×
ExtroversionTHRILL1.18×
Need for SecurityCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Minnesota Twins audience vs. the country average · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
Urban LifestyleOPEN0.72×
SpiritualityBALANCE0.74×
0×1.00× baseline2×
Appendix

Explore more audiences

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Minnesota Twins over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/minnesota-twins-14029” · Methodology