A data profile of the people who buy, follow and care about Income in Colombia — modelled from more than twelve digital signal sources. Income has an estimated audience of 2,523,693 people in Colombia.
Income has an estimated audience of 2,523,693 people in Colombia. 55.3% are female, 44.7% are male, average age 36.9. Top brand affinities: Bank account, Debit card, Mobile banking, IKEA, Banco de Bogotá.
Top brand affinities include Bank account, Debit card, Mobile banking, with strongest over-indexing on Bank account (3.38× the country average).
Demographically, the Income audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Income fan in Colombia is more female, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for Bank account.
The key figures that characterise the Income profile in Colombia.
55.3% are female, 44.7% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 36.9 |
| Estimated audience size | 2,523,693 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Income audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
The strongest cross-interests of the Income audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank account | Business & Career | 3.38× | ||
| 02 | Mobile banking | Business & Career | 3.06× | ||
| 03 | Employment website | Business & Career | 2.85× | ||
| 04 | Career development | Business & Career | 2.61× | ||
| 05 | Microwave oven | Home & Garden | 2.55× | ||
| 06 | Mobile payment | Business & Career | 2.44× | ||
| 07 | Kitchenware | Home & Garden | 2.21× | ||
| 08 | Business class | Travel & Leisure | 2.20× | ||
| 09 | Retail banking | Business & Career | 2.13× | ||
| 10 | IKEA | Home & Garden | 2.12× | ||
| 11 | Debit card | Business & Career | 2.09× | ||
| 12 | First class travel | Travel & Leisure | 2.07× | ||
| 13 | Local food | Food & Beverages | 1.98× | ||
| 14 | Renovation | Home & Garden | 1.98× | ||
| 15 | Banco de Bogotá | Business & Career | 1.81× | ||
| 16 | Nonprofit organization | Politics & Society | 1.80× | ||
| 17 | Online banking | Business & Career | 1.80× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.68× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.55× | ||
| 20 | Online food ordering | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.78× | |
| Quality Awareness | PREMIUM | 2.17× | |
| Family Orientation | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.43× | |
| Tradition | CONSERVATISM | 0.58× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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