A data profile of the people who buy, follow and care about Mind in Colombia — modelled from more than twelve digital signal sources. Mind has an estimated audience of 2,821,096 people in Colombia.
Mind has an estimated audience of 2,821,096 people in Colombia. 56.4% are female, 43.6% are male, average age 35.8.
Demographically, the Mind audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The key figures that characterise the Mind profile in Colombia.
56.4% are female, 43.6% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 35.8 |
| Estimated audience size | 2,821,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Mind audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.9% |
| Brazil | 6.3% |
| Italy | 4.6% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.16× | |
| Community Orientation | OPEN | 1.16× | |
| Career Orientation | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Tradition | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Mind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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