A data profile of the people who buy, follow and care about Privately held company in Colombia — modelled from more than twelve digital signal sources. Privately held company has an estimated audience of 2,476,467 people in Colombia.
Privately held company has an estimated audience of 2,476,467 people in Colombia. 51.2% are female, 48.8% are male, average age 35.9. Top brand affinities: Innovation, Nonprofit organization, Virtual reality, Business class, Bank account.
Top brand affinities include Innovation, Nonprofit organization, Virtual reality, with strongest over-indexing on Innovation (1.55× the country average).
Demographically, the Privately held company audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Privately held company fan in Colombia is balanced, around 35.9 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Privately held company profile in Colombia.
51.2% are female, 48.8% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 35.9 |
| Estimated audience size | 2,476,467 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Privately held company audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.2% |
| India | 5.8% |
| Brazil | 5.0% |
The strongest cross-interests of the Privately held company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 2.48× | ||
| 02 | Employment agency | Business & Career | 2.23× | ||
| 03 | Career development | Business & Career | 1.98× | ||
| 04 | Bank account | Business & Career | 1.87× | ||
| 05 | Employment website | Business & Career | 1.85× | ||
| 06 | Used car | Cars & Mobility | 1.78× | ||
| 07 | Nonprofit organization | Politics & Society | 1.72× | ||
| 08 | Business class | Travel & Leisure | 1.69× | ||
| 09 | Stock market | Business & Career | 1.69× | ||
| 10 | Automobile repair shop | Cars & Mobility | 1.69× | ||
| 11 | Internet service provider | Technology & Electronics | 1.68× | ||
| 12 | Sustainable energy | Home & Garden | 1.63× | ||
| 13 | Steakhouse | Food & Beverages | 1.61× | ||
| 14 | Virtual reality | Technology & Electronics | 1.57× | ||
| 15 | Retail banking | Business & Career | 1.57× | ||
| 16 | Mobile payment | Business & Career | 1.57× | ||
| 17 | Mobile banking | Business & Career | 1.57× | ||
| 18 | Innovation | Business & Career | 1.55× | ||
| 19 | Land Rover | Cars & Mobility | 1.54× | ||
| 20 | Trivago | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.23× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Early Adopter Mentality | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.47× | |
| Price Sensitivity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Privately held company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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