A data profile of the people who buy, follow and care about Singing in Colombia — modelled from more than twelve digital signal sources. Singing has an estimated audience of 2,464,755 people in Colombia.
Singing has an estimated audience of 2,464,755 people in Colombia. 51.7% are female, 48.3% are male, average age 34.9. Top brand affinities: Rhythm, African-American culture, Musical improvisation, Canserbero, Camilo Sesto.
Top brand affinities include Rhythm, African-American culture, Musical improvisation, with strongest over-indexing on Rhythm (1.75× the country average).
Demographically, the Singing audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Singing fan in Colombia is balanced, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Rhythm.
The key figures that characterise the Singing profile in Colombia.
51.7% are female, 48.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 34.9 |
| Estimated audience size | 2,464,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Singing audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 5.9% |
| China | 5.2% |
The strongest cross-interests of the Singing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Front crawl | Sports | 1.83× | ||
| 02 | Juan Carlos Henao | Sports | 1.82× | ||
| 03 | Medley swimming | Sports | 1.81× | ||
| 04 | Rioverde, San Luis Potosí | Travel & Leisure | 1.79× | ||
| 05 | Musical improvisation | Music & Radio | 1.77× | ||
| 06 | Rhythm | Music & Radio | 1.75× | ||
| 07 | Los Temerarios | Music & Radio | 1.73× | ||
| 08 | African-American culture | Politics & Society | 1.65× | ||
| 09 | Camilo Sesto | Movies & TV | 1.62× | ||
| 10 | Canserbero | Music & Radio | 1.59× | ||
| 11 | Chicago Fire (TV series) | Movies & TV | 1.59× | ||
| 12 | La Unión, El Salvador | Travel & Leisure | 1.59× | ||
| 13 | Caramelos de Cianuro | Music & Radio | 1.59× | ||
| 14 | Swimming stroke | Sports | 1.56× | ||
| 15 | Javier Solís | Movies & TV | 1.54× | ||
| 16 | Ab urbe condita | Literature | 1.54× | ||
| 17 | Antonio Aguilar | Music & Radio | 1.52× | ||
| 18 | Transformers (toy line) | Kids & Family | 1.52× | ||
| 19 | Only You (1994 film) | Movies & TV | 1.52× | ||
| 20 | Requinto | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Indulgence | JOY | 1.04× | |
| Risk Appetite | THRILL | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Singing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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