A data profile of the people who buy, follow and care about Soul in Colombia — modelled from more than twelve digital signal sources. Soul has an estimated audience of 2,381,128 people in Colombia.
Soul has an estimated audience of 2,381,128 people in Colombia. 66.9% are female, 33.1% are male, average age 39.1. Top brand affinities: Tradition, Non-alcoholic beverage, Rail transport, Herbalism, Cappuccino.
Top brand affinities include Tradition, Non-alcoholic beverage, Rail transport, with strongest over-indexing on Tradition (1.65× the country average).
Demographically, the Soul audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Soul fan in Colombia is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Tradition.
The key figures that characterise the Soul profile in Colombia.
66.9% are female, 33.1% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 39.1 |
| Estimated audience size | 2,381,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Soul audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 4.1% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Soul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 1.88× | ||
| 02 | Roller coaster | Travel & Leisure | 1.86× | ||
| 03 | Herbalism | Health | 1.77× | ||
| 04 | Deportivo Alavés | Sports | 1.75× | ||
| 05 | Jessica Alba | Movies & TV | 1.71× | ||
| 06 | Lawn mower | Home & Garden | 1.70× | ||
| 07 | Detroit Tigers | Sports | 1.67× | ||
| 08 | Tradition | Politics & Society | 1.65× | ||
| 09 | Endangered species | Pets & Animals | 1.62× | ||
| 10 | Crystal Palace F.C. | Sports | 1.59× | ||
| 11 | Cappuccino | Food & Beverages | 1.57× | ||
| 12 | Ayurveda | Health | 1.57× | ||
| 13 | Real Sociedad | Sports | 1.56× | ||
| 14 | Baking powder | Food & Beverages | 1.55× | ||
| 15 | Philadelphia Union | Sports | 1.54× | ||
| 16 | Feng shui | Health | 1.53× | ||
| 17 | Medicinal plants | Health | 1.51× | ||
| 18 | NASCAR | Sports | 1.51× | ||
| 19 | NHL | Sports | 1.51× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.65× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Mindfulness | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Soul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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