For marketing, sponsorship & live-entertainment teams
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This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Colombia who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Colombia. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Colombia, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Colombia. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | ÉÉxito | 9M | 88.8% | 34.5 | 52.4% | TV series |
| 2 | BBancolombia | 7.2M | 86.2% | 37.6 | 54.0% | Bank |
| 3 | DDavivienda | 7.2M | 75.9% | 41.3 | 57.3% | Bank |
| 4 | AAvianca | 6.9M | 31.6% | 38.9 | 56.3% | Airline |
| 5 | FFalabella (retail store) | 6.7M | 32.7% | 36.2 | 59.6% | |
| 6 | LLAN Airlines | 6M | 22.4% | 38.1 | 51.5% | Airline |
| 7 | BBBVA | 5.5M | 7.6% | 38.1 | 57.3% | Bank |
| 8 | DD1 | 5.2M | 68.7% | 36.1 | 60.6% | |
| 9 | SSanitas | 5.1M | 62.1% | 43.2 | 65.0% | |
| 10 | GGoogle Photos | 5.1M | 5.7% | 29.4 | 75.2% | |
| 11 | OOffice 365 | 4.8M | 4.2% | 35.7 | 46.2% | Software |
| 12 | GGemini | 4.5M | 1.7% | 34.6 | 38.0% | Generative AI |
| 13 | CChampion (sportswear) | 4.4M | 14.3% | 21.1 | 6.4% | Streetwear |
| 14 | AAdidas | 4.3M | 2.1% | 31.8 | 52.1% | Sportswear |
| 15 | AAirbnb | 4.1M | 1.4% | 38.1 | 55.3% | Travel website |
| 16 | CCanva | 4.1M | 3.4% | 31.1 | 54.8% | |
| 17 | CCine Colombia | 4M | 95.9% | 29.7 | 52.7% | |
| 18 | WWingo | 3.9M | 66.5% | 37.5 | 56.0% | Airline |
| 19 | MMovistar | 3.8M | 14.0% | 37.7 | 46.6% | |
| 20 | SSamsung | 3.5M | 1.8% | 36.6 | 49.1% | Entertainment |
| 21 | GGlade (brand) | 3.3M | 17.7% | 35.4 | 85.0% | Detergent |
| 22 | SSuzuki | 3.1M | 4.2% | 37.3 | 26.7% | Car manufacturer |
| 23 | BBanco de Bogotá | 2.9M | 97.9% | 38.1 | 50.3% | Bank |
| 24 | HHonda | 2.9M | 2.3% | 36.3 | 28.4% | Car manufacturer |
| 25 | SStitches (store) | 2.9M | 5.2% | 45.3 | 73.1% |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular brands compiled?
Rascasse aggregates anonymized search-behavior signals across Colombia and ranks each brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest brand in Colombia?
Éxito currently leads with an estimated audience of 9M people in Colombia.