ARTHAUS Audience in Germany
ARTHAUS has an estimated audience of 480,096 people in Germany. 48.7% are female, 51.3% are male, average age 43.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Jin Goo, Progressive rock, Preacher (comics), Högl, Corona (band).
The average ARTHAUS fan in Germany is 43.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Jin Goo, Progressive rock, Preacher (comics), with strongest over-indexing on Jin Goo (223.95× the country average). Demographically, the ARTHAUS audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of ARTHAUS fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 43.1 |
| Estimated audience size | 480,096 |
Audience persona
The typical ARTHAUS fan in Germany is balanced, around 43.1 years old, with strong Sustainability tendencies and a notable affinity for Jin Goo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 148,339 | 2.26× |
| Nordrhein-Westfalen | 94,091 | 0.9× |
| Bayern | 68,739 | 0.89× |
| Hessen | 43,132 | 1.18× |
| Berlin | 43,043 | 2.01× |
| Niedersachsen | 38,510 | 0.83× |
| Sachsen | 19,758 | 0.84× |
| Rheinland-Pfalz | 17,875 | 0.74× |
| Schleswig-Holstein | 14,206 | 0.82× |
| Hamburg | 12,252 | 1.13× |
| Brandenburg | 11,701 | 0.79× |
| Thüringen | 9,706 | 0.79× |
| Sachsen-Anhalt | 8,416 | 0.68× |
| Mecklenburg-Vorpommern | 5,626 | 0.61× |
| Bremen | 4,044 | 0.98× |
| Saarland | 3,238 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jin Goo | 223.95× | Movies & TV |
| Progressive rock | 4.33× | Music & Radio |
| Preacher (comics) | 16.59× | Literature |
| Högl | 17.2× | Fashion & Accessoires |
| Corona (band) | 4.52× | Music & Radio |
| Israel | 2.45× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.62× | Shopping |
| Grimma | 9.6× | Travel & Leisure |
| Hauptschule | 7.99× | Kids & Family |
| Snow White (Fables) | 2.35× | Literature |
| Hobby Lobby | 6.69× | Home & Garden |
| Urban horticulture | 1.71× | Home & Garden |
| Zagreb | 3.61× | Travel & Leisure |
| Este, Veneto | 2.04× | Travel & Leisure |
| Personalised Gifts | 1.55× | Home & Garden |
| Natural rubber | 1.81× | Cars & Mobility |
| Esra Erol | 4.37× | Movies & TV |
| Minestrone | 1.99× | Food & Beverages |
| Hudson, New York | 4.39× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.57 |
| Sports Activity | POWER | 1.47 |
| Community Orientation | OPEN | 1.44 |
| Early Adopter Mentality | POWER | 1.44 |
| Spirituality | BALANCE | 1.37 |
| Pet Ownership | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 63.3% |
| United States | 12.4% |
| Italy | 3.6% |
See ARTHAUS audiences in other countries
More Movie genre audiences in Germany
- Comedy movies (16,042,538)
- Action movies (12,513,404)
- Thriller movies (9,791,346)
- Drama movies (9,163,861)
- Animated movies (8,760,194)
Frequently asked questions
How many fans does ARTHAUS have in Germany?
ARTHAUS has an estimated audience of 480,096 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of ARTHAUS fans?
48.7% of ARTHAUS fans are female, 51.3% are male, with an average age of 43.1 years.
Which brands do ARTHAUS fans like most?
ARTHAUS fans show strongest brand affinity for Jin Goo (223.95×), Progressive rock (4.33×), and Preacher (comics) (16.59×) over the country average.
Where do ARTHAUS fans live in Germany?
ARTHAUS fans in Germany are most concentrated in Baden-Württemberg (reach 148,339), Nordrhein-Westfalen (reach 94,091), and Bayern (reach 68,739). These three regions account for the largest share of the active audience.
What other brands do ARTHAUS fans also like?
Beyond ARTHAUS itself, the audience over-indexes on Progressive rock (4.33×), Preacher (comics) (16.59×), Högl (17.2×), and Corona (band) (4.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for ARTHAUS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.