Rascasse Audience Intelligence

ARTHAUS Audience in Germany

A data profile of the people who buy, follow and care about ARTHAUS in Germany — modelled from more than twelve digital signal sources. ARTHAUS has an estimated audience of 480,096 people in Germany.

#42among Movie genre in Germany#4780among Topic in Germany#1914in Movies & TV

The average ARTHAUS fan in Germany is 43.1 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Lars von Trier, Amsterdam Airport Schiphol, Tagesschau, with strongest over-indexing on Lars von Trier (1014.73× the country average).

Demographically, the ARTHAUS audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ARTHAUS fan in Germany is balanced, around 43.1 years old, with strong Spirituality tendencies and a notable affinity for Lars von Trier.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ARTHAUS profile in Germany.

Audience size
480K
in Germany
Gender
48.7%♀
51.3% male
Age
43.1
average years
Country rank
#12142
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ARTHAUS fans

48.7% are female, 51.3% are male, average age 43.1.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for ARTHAUS audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age43.1
Estimated audience size480,096
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the ARTHAUS audience in Germany
Age bracketShare%
16-1911%
20-2914%
30-3921%
40-4929%
50+25%
Fig. 04

Worldwide distribution

63.2%

of the worldwide ARTHAUS audience comes from Germany.

Worldwide audience distribution share by country for ARTHAUS
CountryShare
Germany63.2%
United States12.4%
Italy3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ARTHAUS audience in Germany is strongest.

Fig. 05

Top regions by affinity

ARTHAUS fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K2.07×
02Berlin~40K1.87×
03Hessen~40K1.12×
04Hamburg~10K1.06×
05Bremen~4K0.99×
06Saarland~5K0.93×
07Schleswig-Holstein~20K0.92×
08Brandenburg~10K0.92×
09Thüringen~10K0.91×
10Nordrhein-Westfalen~90K0.89×
11Niedersachsen~40K0.88×
12Sachsen~20K0.88×
13Bayern~70K0.87×
14Sachsen-Anhalt~10K0.87×
15Mecklenburg-Vorpommern~8K0.87×
16Rheinland-Pfalz~20K0.85×
Fig. 06

Affinity by region

Affinity by region — ARTHAUS, Germany
0.85×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ARTHAUS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ARTHAUS audience
#·InterestCategoryAffinity×
01Lars von TrierMovies & TV1014.73×
02Amsterdam Airport SchipholTravel & Leisure114.77×
03Roy LichtensteinArts & Culture21.40×
04Juliette BinocheMovies & TV16.51×
05Carmen ElectraMovies & TV12.08×
06Guy RitchieMovies & TV11.32×
07David LynchMovies & TV10.48×
08PaleontologyHealth7.60×
09Mel GibsonMovies & TV6.13×
10Meryl StreepMovies & TV6.11×
11Internet Movie DatabaseMovies & TV5.82×
12True DetectiveMovies & TV4.68×
13FC St. PauliSports4.16×
14Der TagesspiegelNews4.14×
15Robert RedfordMovies & TV3.67×
16Bruce WillisMovies & TV3.66×
17Udo LindenbergMusic & Radio3.53×
18Customer serviceBusiness & Career3.10×
19TagesschauMovies & TV3.02×
20Movie theaterMovies & TV2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ARTHAUS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ARTHAUS audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.88×
Community OrientationOPEN1.64×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ARTHAUS audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
DIY MentalityTHRILL0.75×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ARTHAUS have in Germany?

ARTHAUS has an estimated audience of 480,096 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of ARTHAUS fans?

48.7% of ARTHAUS fans are female, 51.3% are male, with an average age of 43.1 years.

03

Which brands do ARTHAUS fans like most?

ARTHAUS fans show strongest brand affinity for Lars von Trier (1014.73×), Amsterdam Airport Schiphol (114.77×), and Tagesschau (3.02×) over the country average.

04

Where do ARTHAUS fans live in Germany?

ARTHAUS fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~90K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do ARTHAUS fans also like?

Beyond ARTHAUS itself, the audience over-indexes on Amsterdam Airport Schiphol (114.77×), Tagesschau (3.02×), Der Tagesspiegel (4.14×), and True Detective (4.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in Germany

See ARTHAUS audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ARTHAUS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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