Rascasse Audience Intelligence

Artifact (archaeology) Audience in Germany

A data profile of the people who buy, follow and care about Artifact (archaeology) in Germany — modelled from more than twelve digital signal sources. Artifact (archaeology) has an estimated audience of 1,204,561 people in Germany.

The average Artifact (archaeology) fan in Germany is 43.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heath Ledger, Christian Bale, Beck, with strongest over-indexing on Heath Ledger (12.48× the country average).

Demographically, the Artifact (archaeology) audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Individualism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Artifact (archaeology) fan in Germany is balanced, around 43.6 years old, with strong Individualism tendencies and a notable affinity for Heath Ledger.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Artifact (archaeology) profile in Germany.

Audience size
1.2M
in Germany
Gender
51.8%
48.2% male
Age
43.6
average years
Country rank
#5482
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Artifact (archaeology) fans

51.8% are female, 48.2% are male, average age 43.6.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Artifact (archaeology) audience in Germany
MetricValue
Female51.8%
Male48.2%
Average age43.6
Estimated audience size1,204,561
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Artifact (archaeology) audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4927%
50+26%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Artifact (archaeology) audience comes from Germany.

Worldwide audience distribution share by country for Artifact (archaeology)
CountryShare
United States32.7%
Italy9.0%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Artifact (archaeology) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Artifact (archaeology) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.70×
02Hessen~100K1.55×
03Bayern~200K1.23×
04Baden-Württemberg~200K1.16×
05Hamburg~30K1.10×
06Bremen~10K1.01×
07Nordrhein-Westfalen~300K0.99×
08Saarland~10K0.96×
09Schleswig-Holstein~40K0.92×
10Thüringen~30K0.92×
11Rheinland-Pfalz~60K0.91×
12Brandenburg~30K0.90×
13Sachsen-Anhalt~30K0.90×
14Mecklenburg-Vorpommern~20K0.90×
15Sachsen~50K0.88×
16Niedersachsen~100K0.84×
Fig. 06

Affinity by region

Affinity by region — Artifact (archaeology), Germany
0.84×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Artifact (archaeology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Artifact (archaeology) audience
#·InterestCategoryAffinity×
01Christian BaleMovies & TV12.57×
02Gary OldmanMovies & TV12.57×
03MärklinKids & Family12.57×
04Patti SmithMusic & Radio12.57×
05There Will Be BloodMovies & TV12.57×
06David HockneyArts & Culture12.57×
07James FrancoMovies & TV12.52×
08Heath LedgerMovies & TV12.48×
09Zaha HadidArts & Culture12.04×
10Kate BushMusic & Radio11.41×
11BeckMusic & Radio10.96×
12British MuseumArts & Culture8.59×
13Cillian MurphyMovies & TV6.94×
14Conceptual artArts & Culture4.88×
15Non-fiction booksLiterature3.76×
16Der TagesspiegelNews3.37×
17Müller (company)Food & Beverages2.55×
18TagesschauMovies & TV2.10×
19TK MaxxShopping2.10×
20RyanairTravel & Leisure2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Artifact (archaeology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Artifact (archaeology) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.73×
Urban LifestyleOPEN1.60×
PatriotismCONSERVATISM1.58×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Artifact (archaeology) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Sports ActivityPOWER0.77×
Luxury OrientationPREMIUM0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Artifact (archaeology) have in Germany?

Artifact (archaeology) has an estimated audience of 1,204,561 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Artifact (archaeology) fans?

51.8% of Artifact (archaeology) fans are female, 48.2% are male, with an average age of 43.6 years.

03

Which brands do Artifact (archaeology) fans like most?

Artifact (archaeology) fans show strongest brand affinity for Heath Ledger (12.48×), Christian Bale (12.57×), and Beck (10.96×) over the country average.

04

Where do Artifact (archaeology) fans live in Germany?

Artifact (archaeology) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Artifact (archaeology) fans also like?

Beyond Artifact (archaeology) itself, the audience over-indexes on Christian Bale (12.57×), Beck (10.96×), Gary Oldman (12.57×), and Kate Bush (11.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Artifact (archaeology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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