Avocadostore Audience in Germany
Avocadostore has an estimated audience of 1,003,874 people in Germany. 59.1% are female, 40.9% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable clothing, Nathan Fillion, Adriana Lima, Courteney Cox, Fair trade.
The average Avocadostore fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable clothing, Nathan Fillion, Adriana Lima, with strongest over-indexing on Sustainable clothing (15.64× the country average). Demographically, the Avocadostore audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Avocadostore fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 38.7 |
| Estimated audience size | 1,003,874 |
Audience persona
The typical Avocadostore fan in Germany is more female, around 38.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 210,889 | 0.96× |
| Bayern | 199,276 | 1.23× |
| Baden-Württemberg | 172,435 | 1.26× |
| Niedersachsen | 97,221 | 1× |
| Hessen | 75,036 | 0.98× |
| Berlin | 57,525 | 1.28× |
| Sachsen | 50,375 | 1.02× |
| Rheinland-Pfalz | 46,140 | 0.92× |
| Schleswig-Holstein | 41,016 | 1.14× |
| Hamburg | 33,810 | 1.49× |
| Brandenburg | 23,830 | 0.77× |
| Thüringen | 18,083 | 0.71× |
| Sachsen-Anhalt | 14,904 | 0.57× |
| Mecklenburg-Vorpommern | 13,517 | 0.71× |
| Bremen | 10,538 | 1.23× |
| Saarland | 9,145 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable clothing | 15.64× | Fashion & Accessoires |
| Nathan Fillion | 14.6× | Movies & TV |
| Adriana Lima | 13.69× | Fashion & Accessoires |
| Courteney Cox | 14.02× | Movies & TV |
| Fair trade | 4.86× | Business & Career |
| Sustainable energy | 3.72× | Home & Garden |
| Hapag-Lloyd | 13.29× | Travel & Leisure |
| Dirk Nowitzki | 13.44× | Sports |
| Drop shipping | 2.99× | Shopping |
| Yann Sommer | 13.36× | Sports |
| Ethical consumerism | 4.08× | Shopping |
| Do it yourself (DIY) | 2.01× | Home & Garden |
| Ariana Grande | 4.42× | Music & Radio |
| Payback | 3.68× | Shopping |
| Joel Kinnaman | 14.65× | Movies & TV |
| tom waits | 15.61× | Movies & TV |
| Ryanair | 1.97× | Travel & Leisure |
| IKEA | 1.55× | Home & Garden |
| Vacations | 1.97× | Travel & Leisure |
| H&M | 1.59× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 5.26 |
| Design Affinity | PREMIUM | 1.56 |
| Creativity | OPEN | 1.55 |
| LGBTQ+ Identity | OPEN | 1.53 |
| Sports Activity | POWER | 1.37 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.7% |
| Austria | 6.0% |
| Switzerland | 1.0% |
See Avocadostore audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Avocadostore have in Germany?
Avocadostore has an estimated audience of 1,003,874 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Avocadostore fans?
59.1% of Avocadostore fans are female, 40.9% are male, with an average age of 38.7 years.
Which brands do Avocadostore fans like most?
Avocadostore fans show strongest brand affinity for Sustainable clothing (15.64×), Nathan Fillion (14.6×), and Adriana Lima (13.69×) over the country average.
Where do Avocadostore fans live in Germany?
Avocadostore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 210,889), Bayern (reach 199,276), and Baden-Württemberg (reach 172,435). These three regions account for the largest share of the active audience.
What other brands do Avocadostore fans also like?
Beyond Avocadostore itself, the audience over-indexes on Nathan Fillion (14.6×), Adriana Lima (13.69×), Courteney Cox (14.02×), and Fair trade (4.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Avocadostore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.