BAP Audience in Germany
A data profile of the people who buy, follow and care about BAP in Germany — modelled from more than twelve digital signal sources. BAP has an estimated audience of 1,200,564 people in Germany.
The average BAP fan in Germany is 47.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Roland Kaiser, Andy Borg, Udo Jürgens, with strongest over-indexing on Roland Kaiser (12.74× the country average).
Demographically, the BAP audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Community Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical BAP fan in Germany is more female, around 47.4 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.
At a glance
The key figures that characterise the BAP profile in Germany.
Search interest · 12-month trend
Demographics of BAP fans
56.3% are female, 43.7% are male, average age 47.4.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 47.4 |
| Estimated audience size | 1,200,564 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 9% | |
| 30-39 | 16% | |
| 40-49 | 33% | |
| 50+ | 36% |
Geography
Where the BAP audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~9K | 1.28× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.22× | |
| 03 | Thüringen | ~20K | 1.16× | |
| 04 | Rheinland-Pfalz | ~30K | 1.08× | |
| 05 | Sachsen | ~30K | 1.07× | |
| 06 | Schleswig-Holstein | ~20K | 1.05× | |
| 07 | Brandenburg | ~20K | 1.04× | |
| 08 | Sachsen-Anhalt | ~10K | 1.04× | |
| 09 | Mecklenburg-Vorpommern | ~10K | 1.04× | |
| 10 | Niedersachsen | ~50K | 0.99× | |
| 11 | Baden-Württemberg | ~60K | 0.85× | |
| 12 | Bayern | ~70K | 0.84× | |
| 13 | Hessen | ~40K | 0.84× | |
| 14 | Berlin | ~20K | 0.84× | |
| 15 | Bremen | ~4K | 0.83× | |
| 16 | Hamburg | ~10K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the BAP audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roland Kaiser | Music & Radio | 12.74× | ||
| 02 | Maite Kelly | Music & Radio | 11.85× | ||
| 03 | Udo Jürgens | Music & Radio | 11.57× | ||
| 04 | Andy Borg | Music & Radio | 11.12× | ||
| 05 | Matthias Reim | Music & Radio | 9.59× | ||
| 06 | ZDF-Fernsehgarten | Movies & TV | 9.10× | ||
| 07 | Michael Patrick Kelly | Music & Radio | 8.69× | ||
| 08 | Jürgen Drews | Music & Radio | 8.61× | ||
| 09 | Wolfgang Petry | Music & Radio | 7.68× | ||
| 10 | Thomas Anders | Music & Radio | 6.54× | ||
| 11 | Giovanni Zarrella | Music & Radio | 6.36× | ||
| 12 | Andrea Berg | Music & Radio | 5.67× | ||
| 13 | Peter Maffay | Music & Radio | 5.25× | ||
| 14 | Beatrice Egli | Music & Radio | 5.05× | ||
| 15 | Udo Lindenberg | Music & Radio | 4.90× | ||
| 16 | Florian Silbereisen | Music & Radio | 3.89× | ||
| 17 | Garden centre | Home & Garden | 3.88× | ||
| 18 | Helene Fischer | Music & Radio | 3.26× | ||
| 19 | Postbank | Business & Career | 3.06× | ||
| 20 | Nature | Home & Garden | 2.32× |
Personality of the BAP audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.43× | |
| Tradition | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Sustainability | BALANCE | 0.68× | |
| Design Affinity | PREMIUM | 0.75× |
Frequently asked questions
How many fans does BAP have in Germany?
BAP has an estimated audience of 1,200,564 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BAP fans?
56.3% of BAP fans are female, 43.7% are male, with an average age of 47.4 years.
Which brands do BAP fans like most?
BAP fans show strongest brand affinity for Roland Kaiser (12.74×), Andy Borg (11.12×), and Udo Jürgens (11.57×) over the country average.
Where do BAP fans live in Germany?
BAP fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do BAP fans also like?
Beyond BAP itself, the audience over-indexes on Andy Borg (11.12×), Udo Jürgens (11.57×), Maite Kelly (11.85×), and Matthias Reim (9.59×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Band audiences in Germany
- Fun (6,044,687)
- Kiosk (band) (5,631,866)
- Kino (band) (4,586,815)
- Halloween (band) (3,186,194)
- Avatar (Swedish band) (3,010,715)
See BAP audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for BAP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.