Rascasse Audience Intelligence

BAP Audience in United States

A data profile of the people who buy, follow and care about BAP in United States — modelled from more than twelve digital signal sources. BAP has an estimated audience of 351,558 people in United States.

#716among Band in United States#11079among Person in United States#6408in Music & Radio

The average BAP fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bob Dylan, Puzzle video games, Bruce Springsteen, with strongest over-indexing on Bob Dylan (11.25× the country average).

Demographically, the BAP audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BAP fan in United States is more male, around 46.3 years old, with strong Career Orientation tendencies and a notable affinity for Bob Dylan.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BAP profile in United States.

Audience size
352K
in United States
Gender
27.4%♀
72.6% male
Age
46.3
average years
Country rank
#44516
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BAP fans

27.4% are female, 72.6% are male, average age 46.3.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for BAP audience in United States
MetricValue
Female27.4%
Male72.6%
Average age46.3
Estimated audience size351,558
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the BAP audience in United States
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4927%
50+37%
Fig. 04

Worldwide distribution

6.3%

of the worldwide BAP audience comes from United States.

Worldwide audience distribution share by country for BAP
CountryShare
Germany21.4%
India9.3%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BAP audience in United States is strongest.

Fig. 05

Top regions by affinity

BAP fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~7K1.37×
02Mississippi~4K1.33×
03Arkansas~4K1.31×
04Washington, District of Columbia~1K1.27×
05New York~20K1.25×
06Illinois~10K1.22×
07Georgia~10K1.20×
08Louisiana~5K1.18×
09Florida~30K1.17×
10Kentucky~5K1.15×
11North Carolina~10K1.14×
12California~40K1.13×
13Massachusetts~8K1.11×
14Nevada~4K1.07×
15New Jersey~10K1.06×
16Kansas~3K1.06×
17Hawaii~2K1.06×
18Tennessee~7K1.05×
19Colorado~6K1.04×
20Washington~7K1.02×
21Indiana~7K1.02×
22South Carolina~5K1.02×
23Oklahoma~4K1.02×
24Texas~30K1.01×
25Oregon~4K1.01×
26Virginia~9K1.00×
27Nebraska~2K0.98×
28Idaho~2K0.97×
29Pennsylvania~10K0.95×
30Missouri~5K0.95×
31Connecticut~3K0.95×
32North Dakota<1K0.95×
33Arizona~7K0.94×
34Rhode Island~1K0.94×
35Maryland~6K0.93×
36Iowa~3K0.93×
37New Mexico~2K0.93×
38Alaska<1K0.93×
39Vermont<1K0.93×
40West Virginia~1K0.91×
41South Dakota<1K0.91×
42Wisconsin~5K0.90×
43Utah~3K0.90×
44Montana<1K0.90×
45Delaware<1K0.90×
46New Hampshire~1K0.89×
47Michigan~8K0.87×
48Maine~1K0.87×
49Ohio~9K0.85×
50Minnesota~4K0.84×
Fig. 06

Affinity by region

Affinity by region — BAP, United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BAP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BAP audience
#·InterestCategoryAffinity×
01Bob DylanMusic & Radio11.25×
02Bruce SpringsteenMusic & Radio7.04×
03Puzzle video gamesGames3.66×
04Rail transportTravel & Leisure2.79×
05Hard rockMusic & Radio2.71×
06Solar energyHome & Garden2.39×
07United Parcel ServiceBusiness & Career2.37×
08Cloud computingTechnology & Electronics2.15×
09Hardware storeHome & Garden2.09×
10EBayShopping1.96×
11TelecommunicationTechnology & Electronics1.88×
12Country musicMusic & Radio1.85×
13Used carCars & Mobility1.83×
14InsuranceBusiness & Career1.78×
15SmartphonesTechnology & Electronics1.66×
16BankingBusiness & Career1.60×
17SUVsCars & Mobility1.60×
18GrillingFood & Beverages1.60×
19BeerFood & Beverages1.54×
20Nonprofit organizationPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BAP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BAP audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.93×
Need for SecurityCONSERVATISM1.78×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BAP audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.36×
MindfulnessBALANCE0.38×
Risk AppetiteTHRILL0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BAP have in United States?

BAP has an estimated audience of 351,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BAP fans?

27.4% of BAP fans are female, 72.6% are male, with an average age of 46.3 years.

03

Which brands do BAP fans like most?

BAP fans show strongest brand affinity for Bob Dylan (11.25×), Puzzle video games (3.66×), and Bruce Springsteen (7.04×) over the country average.

04

Where do BAP fans live in United States?

BAP fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do BAP fans also like?

Beyond BAP itself, the audience over-indexes on Puzzle video games (3.66×), Bruce Springsteen (7.04×), EBay (1.96×), and Country music (1.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BAP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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